Financial data

SEK thousands 2018 2019 2020 2021 2022 2023
Earnings measurement    
Profit for the year after tax 59,886 38,948 18,833 86,032 50,873 75,969
Currency effects, net sales 24,146 21,132 -7,869 -17,975 31,377 31,587
Net sales excl. currency effects 685,429 740,338 718,996 786,179 803,797 840,674
Total store sales 131,976 133,535 123,061 92,218 99,177 100,979
Non comparable store sales 6,190 9,584 31,917 5,358 8,316 2,105
Comparable store sales 122,802 136,531 91,145 86,859 90,862 98,873
Comparable store growth, % -0.7% 2.0% -23.9% 0.0% -0.5% 15.4%
Margin measurements
Gross margin, % 57.4% 53.7% 52.5% 54.2% 50.8% 54.0%
Gross profit margin excl. currency effects, % 57.0% 56.2% 52.5% 52.6% 55.9% 54.9%
Operating margin, % 10.0% 6.8% 4.8% 13.5% 8.7% 11.5%
Profit margin, % 10.4% 6.4% 2.5% 13.9% 8.4% 11.2%
       
Capital structure        
Equity per share, SEK 11.20 10.53 11.57 13.29 12.92 13.95
Equity / assets ratio, % 47.7% 46.9% 51.8% 53.4% 54.0% 59.6%
Investments in tangible non-current assets 7,264 8,732 5,490 5,680 8,059 9,049
Investments in intangible non-current assets 6,486 3,845 3,474 4,828 265 2,092
Investment of financial assets 2,970 0 0 0 0 0
Depreciation / amortization for the period -8,877 -57,227 -40,846 -35,503 -34,739 -33,015
       
Returns        
Return on capital employed, % 18.4% 12.0% 4.8% 24.4% 17.1% 25.2%
Return on average equity, % 21.5% 14.3% 6.8% 27.5% 15.4% 22.5%
       
Per share data        
Earnings per share, SEK 2.39 1.55 0.75 3.42 2.02 3.02
Earnings per share after full dilution, SEK 2.39 1.55 0.75 3.42 2.02 3.02
Number of shares 25,148,384 25,148,384 25,148,384 25,148,384 25,148,384 25,148,384
Weighted average number of shares 25,148,384 25,148,384 25,148,384 25,148,384 25,148,384 25,148,384
Effect dilution 0 0 0 0 0 0
Weighted average number of shares after full dilution 25,148,384 25,148,384 25,148,384 25,148,384 25,148,384 25,148,384
       
Other        
Average number of employees 213 212 192 162 151 151

 

Analysis in Swedish from Erik Penser Bank:

https://epaccess.penser.se/bolag/bjorn-borg/analys/

We’re calling it, this is the color of summer ‘24.

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@linneawidmark in Seamless Set, color Diva Pink.

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Sunday activities.

📷 @robin.ltd 

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Perfected for him since 1989.

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We know tennis. Full Racquet Club Collection now live at bjornborg.com.

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At the heart of our heritage.
The Puente Romano Tennis Club in Marbella boasts a rich history and a longstanding association with tennis legends. A pivotal figure in the club’s early years was the legendary tennis icon Björn Borg.
Borg’s ties with the Puente Romano Tennis Club strengthened significantly in 1980 when the club served as the venue for his wedding.
Although Björn Borg’s direct involvement in managing the Puente Romano Tennis Club eventually concluded, his enduring legacy laid the groundwork for the club’s esteemed status in the tennis realm.

Our entire SS24 Racquet Club Collection is shoot here, at Puente Romano Tennis Club. 

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A glimpse into our world. We #TrainToLive. Global Sales Meeting SS25.

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Recap from our launch event with @alicestenlof 🫶

📷 @cortadovisual 

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Monday motivation.

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Go The Distance - However Far. Latest Running Club drop available now.

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