Our products

Our products

Fit. Fashion. Functionality.

Björn Borg is a sports brand with a fashion edge. We design, manufacture and sell sports fashion products designed to make people feel active and attractive.

Our designs should inspire people to be more, to keep moving, to never stop, never give up. This is our reason to exist, our raison d’être. We believe that sports can help anyone become anything, and our products are there to spark the confidence.

The products are the heroes of our brand and we design to live up to our product promise; to deliver products with a combination of Unique expression, Perfect fit, Good functionality and Long-lasting quality.

 

Ready to turn heads while you turn up the intensity? Let’s Train To Live with style and purpose — join the Barry’s x Björn Borg challenge. March 18th to April 30th. 
Complete 8 or 12 classes in 14 days to earn exclusive merch + unlock discount (15%) on future class package. Special-priced 8 or 12 Train To Live class pack is available online or in-studio.
Also, you get 20 % off at bjornborg.com.

Let’s embrace the challenge and live life to the fullest! 

#bjornborg #TrainToLiveBarrys #thebestworkoutintheworld
Heritage.

📷 @ibs_almahmoud 

#bjornborg #TrainToLive
Must-haves. Studio oversized set together with Logo Core Thong.

#bjornborg #TrainToLive
We’re not talking game-changers - we’re the legends.

With an underwear legacy that screams market domination, quality underwear is kind of our thing. We’ve been on this journey for over a decade, perfecting materials, fit and comfort like it’s an art form - now we’re proud to introduce new flattering designs to match.

#bjornborg #TrainToLive
Tennis in Italy.

📷 @brokenrackets 

#bjornborg #TrainToLive
Essentials.

#bjornborg #TrainToLive
Tennis in the Caribbean.

#bjornborg #TrainToLive
Work hard. Stay humble. Inspire others.

#bjornborg #TrainToLive