Fit. Fashion. Functionality.
We create products designed to make people look and feel active and attractive. A promise always kept thanks to our dedication to performance, perfect fit and cutting-edge design. Designing world class products is at at the center of everything we do, the intersection of sports, style and brand success. The product is the hero of our brand.
inside each and every person lies something special, a winning confidence, a determination to be the best version of you. Our desire is to create products that spark this confidence and inspire individual performance. Your look doesn’t need changing and our products won’t change the way you look, but they can change the way you feel.
Welcome to Björn Borg!