Our products

Our products

Fit. Fashion. Functionality.

Björn Borg is a sports brand with a fashion edge. We design, manufacture and sell sports fashion products designed to make people feel active and attractive.

Our designs should inspire people to be more, to keep moving, to never stop, never give up. This is our reason to exist, our raison d’être. We believe that sports can help anyone become anything, and our products are there to spark the confidence.

The products are the heroes of our brand and we design to live up to our product promise; to deliver products with a combination of Unique expression, Perfect fit, Good functionality and Long-lasting quality.

 

Just a little bit of humble-bragging.

#bjornborg #TrainToLive
Sports Hour @janicechantel.

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Now available: perfect gifts. Explore XMAS at bjornborg.com.

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In early November we gathered all our teams across Europe for our Björn Borg Global Brand Summit - including two days of presentations and adventures. And yes, it's our Head Coach (CEO) screaming "WE ARE LIVE" in the beginning.
We don't live to train, we #TrainToLive.

Thank you @homagesthlm and everyone involved.

#bjornborg #TrainToLive
At Björn Borg, we train to live, and we live to inspire people to become the best version of themselves. To become the best version of yourself you need goals. Here’s a few “green” ones among our colleagues for 2022. 

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Sports Hour @madiekeee. P.S. you don’t necessarily need sand dunes to get the workout done.

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DNA.

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For both him and her. Find your new favourite at bjornborg.com.

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3 quick tips to take care of your Björn Borgs.

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Sports Hour. Let’s get it. @alicestenlof

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AW22 for him. Find your new favourite piece for any active occasion.

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@janicechantel in Seamless Rib Tights and Performance Low Seamless Bra.

#bjornborg #TrainToLive
Heritage.

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Remember Father’s Day - follow the link in stories to our Underwear Guide to find the perfect gift.

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Looking for early Christmas presents? Check out our Gift Guide at bjornborg.com.

#bjornborg #TrainToLive