Our products

Our products

Fit. Fashion. Functionality.

Björn Borg is a sports brand with a fashion edge. We design, manufacture and sell sports fashion products designed to make people feel active and attractive.

Our designs should inspire people to be more, to keep moving, to never stop, never give up. This is our reason to exist, our raison d’être. We believe that sports can help anyone become anything, and our products are there to spark the confidence.

The products are the heroes of our brand and we design to live up to our product promise; to deliver products with a combination of Unique expression, Perfect fit, Good functionality and Long-lasting quality.

 

Take on the summer heat in style with our lightest training t-shirt. Elliot in Borg Light T-shirt.

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For a better tomorrow. Plan your wardrobe and purchases, invest in long-lasting products and recycle it once it’s reached it’s life’s end.

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BTS from our latest Seamless Collection shoot in the Swedish archipelago.

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BIG thank you to everyone involved and joining us last week at our #TrainToLive event, a boxing and training session followed by food and drinks @rulesboxingclub in Aarhus, Denmark. It was a blast, let’s do it again! 🥊

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Heritage.

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Sports Hour.

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Embrace the sun, feel the energy and unleash the best version of yourself. Discover our latest HS23 Collection at bjornborg.com.

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We #TrainToLive 

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DNA.

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Heritage.

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The Movement Capsule by Alice Stenlöf & Björn Borg