Our products

Our products

Fit. Fashion. Functionality.

Björn Borg is a sports brand with a fashion edge. We design, manufacture and sell sports fashion products designed to make people feel active and attractive.

Our designs should inspire people to be more, to keep moving, to never stop, never give up. This is our reason to exist, our raison d’être. We believe that sports can help anyone become anything, and our products are there to spark the confidence.

The products are the heroes of our brand and we design to live up to our product promise; to deliver products with a combination of Unique expression, Perfect fit, Good functionality and Long-lasting quality.

 

Studio set.

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Tennis in paradise.

📷 @oliviavlopez 

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Weekend mode.

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2024. Let’s get it.

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More behind the scenes from Åre, shooting XMAS23. 

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Tennis in Croatia.

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Entering 2024.

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Enjoy the holidays.

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THANK YOU everyone involved for a record-breaking 2023! Let’s go 2024!

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Tennis in Italy.

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Winter Sale now live at bjornborg.com.

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Merry Christmas.

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In the city or by the countryside over Christmas? Bring the hoodie.

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