Fit. Fashion. Functionality.
Björn Borg is a sports brand with a fashion edge. We design, manufacture and sell sports fashion products designed to make people feel active and attractive.
Our designs should inspire people to be more, to keep moving, to never stop, never give up. This is our reason to exist, our raison d’être. We believe that sports can help anyone become anything, and our products are there to spark the confidence.
The products are the heroes of our brand and we design to live up to our product promise; to deliver products with a combination of Unique expression, Perfect fit, Good functionality and Long-lasting quality.
