Our products

Our products

Fit. Fashion. Functionality.

Björn Borg is a sports brand with a fashion edge. We design, manufacture and sell sports fashion products designed to make people feel active and attractive.

Our designs should inspire people to be more, to keep moving, to never stop, never give up. This is our reason to exist, our raison d’être. We believe that sports can help anyone become anything, and our products are there to spark the confidence.

The products are the heroes of our brand and we design to live up to our product promise; to deliver products with a combination of Unique expression, Perfect fit, Good functionality and Long-lasting quality.


@fannyamandanilsson: ”Training with @danieleckhardt for an energetic life filled with endorphins”
”It’s always easier to push your limits when you do it together” @mathiasguss @emilsebastiian
@liekevdhoorn: ”We always push & challenge each other to perform our best.”
Comfy looks is all we need this autumn.
Sustainable and sporty 🖤
Find Your Tribe 🖤
The Björn Borg Core Premium Boxer are the ultimate in quality and stylish underwear🤍
Sunday endorphins @fetishamlynn 🖤
@jeremyziessen_  wearing Centre Hoodie, your to go hoodie for colder days. Tap to shop.
Sports Hour live - Full body workout with Karin. Streaming live from our Head Office in Stockholm. Full body workout using a kettlebell or dumbbell (or similar household items). Join in for #bjornborgsportshour hosted by @karin__lundstrom - Are you ready? Let's go! 🔥
Workout on the last day of summer 💚 @ellenclaesson