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PRESENTATION YEAR-END REPORT 2020

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PRESENTATION Q1 2020

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Björn Borg Björn Borg updated their cover photo.

23 hours ago

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Björn Borg

23 hours ago

This summer - enjoy a walk in nature, go for a swim, get together with your friends for an outdoor training session and finish it off by firing up the barbecue. Get ready - a new season starts now.. ... See MoreSee Less

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Björn Borg

2 days ago

Welcome to our pop-up sample sale in Stockholm. ... See MoreSee Less

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Björn Borg

7 days ago

Join our health coach Valdemar Fredriksson for a live-streamed workout tomorrow. No equipment needed, sweat guaranteed. Get together with friends and followers in a virtual way, and join us live at www.youtube.com/bjornborg.

7 p.m. Stockholm & Amsterdam time
6 p.m. London
8 p.m. Helsinki

www.instagram.com/valdemarfredriksson ... See MoreSee Less

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Björn Borg

1 week ago

At Björn Borg, we don't live to train. We train to live.
www.bjornborg.com ... See MoreSee Less

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bjornborg

We have something new for you. Introducing: the ...

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Apr 21

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We have something new for you. Introducing: the Seamless Collection. A tight but soft fit, shape-enhancing, and just as perfect for lounging around as for training.

bjornborg

Centre colour of the season - oil green.

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Apr 21

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Centre colour of the season - oil green.

bjornborg

This summer - enjoy a walk in nature, go for a ...

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Apr 20

406 6

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bjornborg

For us, it’s not about running faster or lifting...

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Apr 19

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For us, it’s not about running faster or lifting heavier, but to cope with the challenges we are facing, in life and in the world.⁠⁠ We #TrainToLive.

bjornborg

Strive for full potential.

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Apr 19

446 17

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bjornborg

@sillestaunstrup: "Training means a lot to me...

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Apr 14

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@sillestaunstrup: "Training means a lot to me these days. It helps me become the best version of myself, and also keeps me happier and stronger."

bjornborg

Squat dominant workout by @valdemarfredriksson. ...

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Apr 12

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Squat dominant workout by @valdemarfredriksson. Swipe and save this post for your next training session.

Squat Workout:  Start, set focus – do 3 rounds of: a1. 3x12 Wide Stand side-to-side touch
a2. 3x12 Wide floor touch
a3. 3x3.3.3 Squat – narrow, normal, wide

B. 4x8 Barbell Back Squat
Rest 120 sec between sets.

c1. 3x12 Alt. Reverse Lunge
c2. 3x8 Dumbbell Split Stance RDL, each leg 
Circuit training - do 4 rounds of:
d1. 20 Target Jumps
d2. 10 left, 10 right Wide Stand Plate Halo
d3. 20 Russian Twist
d4. 12 calories Air Bike
Rest 90 sec between rounds.
 Super set definition: A super set is when you move quickly from one exercise to the next one, without rest in-between sets.    This means C1+C2 is a super set, and also D1+D2+D3+D4.

bjornborg

At Björn Borg, we love to train, not to become ...

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Apr 12

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At Björn Borg, we love to train, not to become the world champions of anything, but to become the best versions of ourselves.⁠⁠
⁠⁠
Because we don't live to train. We #TrainToLive.

bjornborg

Whether you're into briefs, loose boxers or ...

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Apr 9

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bjornborg

Weekend wear.

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Apr 9

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bjornborg

New in - Original briefs.

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Apr 8

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bjornborg

First swim of the year.

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Apr 7

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bjornborg

Full body dumbbell workout by @da_b0s3. Swipe and ...

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Apr 6

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Full body dumbbell workout by @da_b0s3. Swipe and save for your next at-home workout!
 1. Skier swings 4x12  2. Reverse lunge to curl 4x20 3. Static lunge to alternate shoulder press 4x12 4. Stiff leg deadlift to row 4x10 5. Alternate single leg toe touches 4x15

Video by @footdoctor_sweden.

bjornborg

Perfecting underwear since 1989.

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Apr 4

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bjornborg

"I wanna achieve the best version of myself -...

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Apr 3

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"I wanna achieve the best version of myself - that's why I #TrainToLive." @sigridbjorn

bjornborg

@martinhanssons spends his weekend in Centre.

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Apr 2

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@martinhanssons spends his weekend in Centre.

bjornborg

Against any norm. @arsheagits wearing our Spring ...

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Mar 30

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Against any norm. @arsheagits wearing our Spring Collection.⁠⁠
⁠⁠
Photo: @nelloshots.

bjornborg

Perfecting underwear since 1989.

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Mar 30

1034 9

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bjornborg

This season's socks. @mathiildekoefoed

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Mar 29

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bjornborg

Crafted from high-quality premium cotton and with ...

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Mar 29

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Crafted from high-quality premium cotton and with an unrivalled fit, our Core underwear is a true icon.

Follow Björn Borg on Instagram

Join us for a great home workout, hosted by our health coach Valdemar Fredriksson.

https://www.instagram.com/bjornborg
https://www.instagram.com/valdemarfredriksson

https://www.bjornborg.com
#TrainToLive

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLnZTVTdPMDN4WEtJ

STREAM: Björn Borg - Live Workout With Valdemar Fredriksson

Join in for a great at-home workout hosted by our health coach, Valdemar Fredriksson. If you have a chair/sofa and a heavy backpack, bring that and let's get going!

https//www.instagram.com/bjornborg
https//www.instagram.com/valdemarfredriksson
https//www.bjornborg.com/

#TrainToLive

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLlVZM2x6VUFkdDVF

Björn Borg - Live workout with Valdemar Fredriksson

Se mer här: https://www.bjornborg.com/se/

Björn Borg – Train To Live Harder, better, faster, stronger. That’s what we've been taught. But how come no one ever taught us why? At Björn Borg, we love to train, not to become the world champions of anything, but to become the best versions of ourselves. Because we don't live to train. We train to live. We want to inspire people to find their passion and to feel extraordinary regardless of sport, challenge or goals.⁠ For us, it’s not about running faster or lifting heavier, but to cope with the challenges we are facing, in life and in the world.⁠⁠

#BjörnBorg #TrainToLive #Träningskläder

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLk9sZ0dYbmVnMlNr

Björn Borg - Train To Live - Training

Se mer här: https://www.bjornborg.com/se/

Björn Borg – Train To Live

Harder, better, faster, stronger. That’s what we've been taught. But how come no one ever taught us why?

At Björn Borg, we love to train, not to become the world champions of anything, but to become the best versions of ourselves. Because we don't live to train. We train to live.

We want to inspire people to find their passion and to feel extraordinary regardless of sport, challenge or goals.⁠ For us, it’s not about running faster or lifting heavier, but to cope with the challenges we are facing, in life and in the world.⁠⁠

#BjörnBorg #TrainToLive #Träningskläder

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLk9RVlB1Rnk4azBR

Björn Borg - TrainToLive - Running

Se mer här: https://www.bjornborg.com/se/

Björn Borg – Train To Live

Harder, better, faster, stronger. That’s what we've been taught. But how come no one ever taught us why?

At Björn Borg, we love to train, not to become the world champions of anything, but to become the best versions of ourselves. Because we don't live to train. We train to live.

We want to inspire people to find their passion and to feel extraordinary regardless of sport, challenge or goals.⁠ For us, it’s not about running faster or lifting heavier, but to cope with the challenges we are facing, in life and in the world.⁠⁠

#BjörnBorg #TrainToLive #Träningskläder

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLmp5dHptT1BXTFM0

Björn Borg - Train To Live - Indoor training

Se mer här: https://www.bjornborg.com/se/

Björn Borg – Train To Live

Harder, better, faster, stronger. That’s what we've been taught. But how come no one ever taught us why?

At Björn Borg, we love to train, not to become the world champions of anything, but to become the best versions of ourselves. Because we don't live to train. We train to live.

We want to inspire people to find their passion and to feel extraordinary regardless of sport, challenge or goals.⁠ For us, it’s not about running faster or lifting heavier, but to cope with the challenges we are facing, in life and in the world.⁠⁠

#BjörnBorg #TrainToLive #Träningskläder

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLnNTRXBoMVJkOGdv

Björn Borg - Train To Live - Situps

https://www.bjornborg.com/se/

Björn Borg – Train To Live

Harder, better, faster, stronger. That’s what we've been taught. But how come no one ever taught us why?

At Björn Borg, we love to train, not to become the world champions of anything, but to become the best versions of ourselves. Because we don't live to train. We train to live.

We want to inspire people to find their passion and to feel extraordinary regardless of sport, challenge or goals.⁠ For us, it’s not about running faster or lifting heavier, but to cope with the challenges we are facing, in life and in the world.⁠⁠

#BjörnBorg #TrainToLive #Sportkläder

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLkJkTjh5TjI1WDM0

Björn Borg - Train To live

Se mer här: https://www.bjornborg.com/se/

Björn Borg – Train To Live

Harder, better, faster, stronger. That’s what we've been taught. But how come no one ever taught us why?

At Björn Borg, we love to train, not to become the world champions of anything, but to become the best versions of ourselves. Because we don't live to train. We train to live.

We want to inspire people to find their passion and to feel extraordinary regardless of sport, challenge or goals.⁠ For us, it’s not about running faster or lifting heavier, but to cope with the challenges we are facing, in life and in the world.⁠⁠

#BjörnBorg #TrainToLive #Sportkläder

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLnlHaHZqV0hjTk84

Björn Borg - Train To Live - Squats

Squat dominant workout by Valdemar Fredriksson. Try this next time at the gym!

Start, set focus – do 3 rounds of:
a1. 3x12 Wide Stand side-to-side touch
a2. 3x12 Wide floor touch
a3. 3x3.3.3 Squat – narrow, normal, wide

B. 4x8 Barbell Back Squat
Rest 120 sec between sets.

c1. 3x12 Alt. Reverse Lunge
c2. 3x8 Dumbbell Split Stance RDL, each leg

Circuit training - do 4 rounds of:
d1. 20 Target Jumps
d2. 10 left, 10 right Wide Stand Plate Halo
d3. 20 Russian Twist
d4. 12 calories Air Bike
Rest 90 sec between rounds.

Super set definition:

A super set is when you move quickly from one exercise to the next one, without rest in-between sets. This means C1+C2 is a super set, and also D1+D2+D3+D4.

Shop the outfit:
Shorts: https://www.bjornborg.com/sthlm-training-shorts-black-beauty-9999-1566-90651

Tee: https://www.bjornborg.com/sthlm-performance-tee-duck-green-2111-1104-81461

https://www.instagram.com/bjornborg
https://www.instagram.com/valdemarfredriksson

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLkdWR2toTWFON0h3

Björn Borg - Squat Workout by Valdemar Fredriksson

Follow Björn Borg on YouTube

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Financial presentations

PRESENTATION YEAR-END REPORT 2020

PRESENTATION Q3 2020

PRESENTATION Q2 2020

PRESENTATION Q1 2020

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Investors

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Financial presentations

PRESENTATION YEAR-END REPORT 2020

PRESENTATION Q3 2020

PRESENTATION Q2 2020

PRESENTATION Q1 2020

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