Senior management

henrik_2

Henrik Bunge

CEO. Recruited 2014.
Born: 1973
Education: LLB University of Uppsala, Sales -Management Harvard
Previous assignments: CEO of Peak Performance, Managing Director Group Area Nordic at Adidas and VP Sales and Marketing at Hästens sängar
Shareholding in the company: Shares in Björn Borg: 110,000. No other financial instruments in the company.
andreas_2

Andreas Gran

Creative Director. Recruited 2019.
Born: 1978
Previous assignments: Freelance stylist, Fashion Buyer H&M, Designer and Product Manager GANT, Head of Accessories Tiger of Sweden, Head of Design Menswear Tiger of Sweden, Head of Design Björn Borg.
Shareholding in the company: Shares in Björn Borg: 245. No other financial instruments in the company.
daniel

Daniel Grohman

Global Operations Director. Recruited 2015.
Born: 1975
Education: MBA
Previous assignments: Business Development Director Björn Borg, CFO Björn Borg, CFO & Buying Director at Efva Attling, Nordic Finance Director at Adidas Group Nordic.
Shareholding in the company: Shares in Björn Borg: 3,796. No other financial instruments.
emma

Emma Lidfeldt

Marketing Director. Recruited 2015.
Born: 1989
Education: BA Strategic communication, Lund University. Strategic communication & PR, Berghs School of Communication.
Previous assignments: PR at Indiska, Global PR Manager, Brand Communications Manager, Björn Borg.
Shareholding in the company: Shares in Björn Borg: 4078. No other financial instruments in the company.
mija

Mija Nideborn

Product & Sustainability Director. Recruited in 2016.
Born: 1972
Education: Bachelor of Fine Arts in Fashion Design, The Swedish School of Textiles, University of Borås.
Previous assignments: Design & Development Director at Helly Hansen, Design Manager at Peak Performance.
Shareholding in the company: Shares and other financial instruments in Björn Borg: 0.
jens

Jens Nyström

CFO. Recruited 2018.
Born: 1973
Education: MBA
Previous assignments: CFO Haglöfs, Nordic Finance Director Sanofi Pasteur MSD, Nordic Finance Director SC Johnson.
Shareholding in the company: Shares in Björn Borg: 5.000. No other financial instruments.
robin

Robin Salazar

Global E-commerce Director. Recruited 2017.
Born: 1982
Education: Marketing Communications, Berghs SoC. Digital marketing, Hyper Island.
Previous assignments: Global E-commerce Manager at Peak Performance, CEO at Societ46, Agency Director at Britny.
Shareholding in the company: Shares and other financial instruments in Björn Borg: 1500
Eric Schuurman

Eric Schuurman

Managing Director Central Europe. Recruited 2020.
Born: 1969
Education: Erasmus University Rotterdam (NL), University of St. Gallen (CH)
Previous assignments: Head of Sourcing Sports & Fashion at Bol.com, Senior Director Sales Strategy Western Europe at adidas Group, Senior Director European Key Accounts @ adidas Group, Director Business Development Reebok EMEA @ adidas Group, General Manager Reebok BNLX @ adidas Group
Shareholding in the company: Shares in Björn Borg: 0. No other financial instruments in the company.
joacim

Joacim Sjödin

Global Sales Director. Recruited 2015.
Born: 1975
Previous assignments: Country manager Adidas Group, 2006-2012; European Sales Director Peak Performance, 2012-2015.
Shareholding in the company: Shares in Björn Borg: 10,000. No other financial instruments.

Holdings as of December 31, 2021.