Senior management

Henrik-Bunge-Björn-Borg

Henrik Bunge

CEO. Recruited 2014.
Born: 1973
Education: LLB University of Uppsala, Sales -Management Harvard
Previous assignments: CEO of Peak Performance, Managing Director Group Area Nordic at Adidas and VP Sales and Marketing at Hästens sängar
Shareholding in the company: Shares in Björn Borg: 100,000. Convertibles in Björn Borg: 100,000. Warrants in Björn Borg: 190,000.
Daniel-Grohman-Björn-Borg

Daniel Grohman

CFO. Recruited 2015.
Born: 1975
Education: MBA
Previous assignments: CFO & Buying Director at Efva Attling, Nordic Finance Director at Adidas Group Nordic.
Shareholding in the company: Shares in Björn Borg: 1,600. Convertibles in Björn Borg: 10,000. Warrants in Björn Borg: 40,000.
Mija-Nideborn-Björn-Borg

Mija Nideborn

Design & Product Development Director. Recruited 2016.
Born: 1972
Education: Bachelor of fine arts in fashion and design, Borås textilhögskola
Previous assignments: Design and Development Director at Helly Hansen, Design Manager at Peak Performance.
Shareholding in the company: Shares in Björn Borg: 0. Convertibles in Björn Borg: 20 000. Warrants in Björn Borg: 20 000.
Lena-Nordin-Björn-Borg

Lena Nordin

HR Director. Recruited 2014.
Born: 1972
Education: BSc Econ, HR Management at Stockholm School of Economics
Previous assignments: HR Director at Peak Performance, HR Director at Adidas area Nordic, HR Director at SATS
Shareholding in the company: Shares in Björn Borg: 0. Convertibles in Björn Borg: 50,000. Warrants in Björn Borg: 40,000.
Jonas-Lindberg-Nyvang-Björn-Borg

Jonas Lindberg Nyvang

Marketing Director. Recruited: 2012.
Born: 1975
Education: MSc in Business Economics, MA in Design Futures.
Previous assignments: Business Development Director at Starcom Nordics, Marketing Director at MySpace Nordics, CEO of State of the Arts.
Shareholding in the company: Shares in Björn Borg: 4,477. Convertibles in Björn Borg: 60,000. Warrants in Björn Borg: 60,000.
Joacim-Sjödin-Björn-Borg

Joacim Sjödin

Global Sales Director. Recruited 2015.
Born: 1975
Education: Global Sales Director
Previous assignments: Country manager at Adidas Group, 2006-2012; European Sales Director at Peak Performance, 2012-2015.
Shareholding in the company: Shares in Björn Borg: 30,000. Convertibles in Björn Borg: 100,000. Warrants in Björn Borg: 120,000.
Lisa-Udd-Björn-Borg

Lisa Udd

Management Assistant. Recruited: 2014.
Born: 1961
Education: Distribution/Office & Language at University
Previous assignments: Peak Performance, Entreprenörföretagen, Plåtslageriernas Riksförbund, Accuray Scandinavia, FRA, Nam-Nam.
Shareholding in the company: Shares in Björn Borg: 1,000. Convertibles in Björn Borg: 5,000. Warrants in Björn Borg: 10,000.