Senior management

Henrik-Bunge-Björn-Borg

Henrik Bunge

CEO. Recruited 2014.
Born: 1973
Education: LLB University of Uppsala, Sales -Management Harvard
Previous assignments: CEO of Peak Performance, Managing Director Group Area Nordic at Adidas and VP Sales and Marketing at Hästens sängar
Shareholding in the company: Shares in Björn Borg: 110.000. No other financial instruments in the company.
Daniel-Grohman-Björn-Borg

Daniel Grohman

Business Development Director. Recruited 2015.
Born: 1975
Education: MBA
Previous assignments: CFO & Buying Director at Efva Attling, Nordic Finance Director at Adidas Group Nordic.
Shareholding in the company: Shares in Björn Borg: 3.796. No other financial instruments.
Anna-Karin Lingham sv-v.Crop

Anna-Karin Lingham

Marketing Director (Interim), Recruited in 2019
Born: 1965
Education: MBA in Business Economics and Marketing
Previous assignments: Marketing Manager at Axfood Sweden, Concept Manager at Hästens Sängar, Business Development at Apotek Hjärtat, Branding Strategist at Lingham Enterprise.
Shareholding in the company: Shares and other financial instruments in Björn Borg: 0.
Mija-Nideborn-Björn-Borg

Mija Nideborn

Design & Development Director. Recruited in 2016.
Born: 1972
Education: Bachelor of Fine Arts in Fashion Design, The Swedish School of Textiles, University of Borås.
Previous assignments: Design & Development Director at Helly Hansen, Design Manager at Peak Performance.
Shareholding in the company: Shares and other financial instruments in Björn Borg: 0.
Lena-Nordin-Björn-Borg

Lena Nordin

HR Director. Recruited 2014.
Born: 1972
Education: BSc Econ, HR Management at Stockholm School of Economics
Previous assignments: HR Director at Peak Performance, HR Director at Adidas area Nordic, HR Director at SATS
Shareholding in the company: Shares and other financial instruments in Björn Borg: 0.
JensNystrom

Jens Nyström

CFO. Recruited 2018
Born: 1973
Education: MBA
Previous assignments: CFO Haglöfs, Nordic Finance Director Sanofi Pasteur MSD, Nordic Finance Director SC Johnson.
Shareholding in the company: Shares in Björn Borg: 5.000. No other financial instruments.
Robin Salazar, E-com Director

Robin Salazar

Global E-commerce Director. Recruited 2017
Born: 1982
Education: Marketing Communications, Berghs SoC. Digital marketing, Hyper Island.
Previous assignments: Global E-commerce Manager at Peak Performance CEO at Societ46 Agency Director at Britny.
Shareholding in the company: Shares and other financial instruments in Björn Borg: 0
Joacim-Sjödin-Björn-Borg

Joacim Sjödin

Global Sales Director. Recruited 2015.
Born: 1975
Education: Global Sales Director
Previous assignments: Country manager at Adidas Group, 2006-2012; European Sales Director at Peak Performance, 2012-2015.
Shareholding in the company: Shares in Björn Borg: 30.000. No other financial instruments.
Lisa-Udd-Björn-Borg

Lisa Udd

Management Assistant. Recruited: 2014.
Born: 1961
Education: Distribution/Office & Language at University
Previous assignments: Peak Performance, Entreprenörföretagen, Plåtslageriernas Riksförbund, Accuray Scandinavia, FRA, Nam-Nam.
Shareholding in the company: Shares in Björn Borg: 1.000. No other financial instruments.

Holdings as of September 24, 2019