Henrik Bunge
CEO. Recruited 2014.
Born: 1973
Education: LLB University of Uppsala, Sales -Management Harvard
Previous assignments:
CEO of Peak Performance, Managing Director Group Area Nordic at Adidas and VP Sales and Marketing at Hästens sängar
Shareholding in the company:
Andreas Gran
Creative Director. Recruited 2019.
Born: 1978
Previous assignments:
Freelance stylist, Fashion Buyer H&M, Designer and Product Manager GANT, Head of Accessories Tiger of Sweden, Head of Design Menswear Tiger of Sweden, Head of Design Björn Borg.
Shareholding in the company:
Daniel Grohman
Global Operations Director. Recruited 2015.
Born: 1975
Education: MBA
Previous assignments:
Business Development Director Björn Borg, CFO Björn Borg, CFO & Buying Director at Efva Attling, Nordic Finance Director at Adidas Group Nordic.
Shareholding in the company:
Emma Bengtsson
Marketing Director. Recruited 2015.
Born: 1989
Education: BA Strategic communication, Lund University. Strategic communication & PR, Berghs School of Communication.
Previous assignments:
PR at Indiska, Global PR Manager, Brand Communications Manager, Björn Borg.
Shareholding in the company:
Mija Nideborn
Product & Sustainability Director. Recruited in 2016.
Born: 1972
Education: Bachelor of Fine Arts in Fashion Design, The Swedish School of Textiles, University of Borås.
Previous assignments:
Design & Development Director at Helly Hansen, Design Manager at Peak Performance.
Shareholding in the company:
Jens Nyström
CFO. Recruited 2018.
Born: 1973
Education: MBA
Previous assignments:
CFO Haglöfs, Nordic Finance Director Sanofi Pasteur MSD, Nordic Finance Director SC Johnson.
Shareholding in the company:
Robin Salazar
Global E-commerce Director. Recruited 2017.
Born: 1982
Education: Marketing Communications, Berghs SoC. Digital marketing, Hyper Island.
Previous assignments:
Global E-commerce Manager at Peak Performance, CEO at Societ46, Agency Director at Britny.
Shareholding in the company:
Eric Schuurman
Managing Director Central Europe. Recruited 2020.
Born: 1969
Education: Erasmus University Rotterdam (NL), University of St. Gallen (CH)
Previous assignments:
Head of Sourcing Sports & Fashion at Bol.com, Senior Director Sales Strategy Western Europe at adidas Group, Senior Director European Key Accounts @ adidas Group, Director Business Development Reebok EMEA @ adidas Group, General Manager Reebok BNLX @ adidas Group
Shareholding in the company:
Joacim Sjödin
Global Sales Director. Recruited 2015.
Born: 1975
Previous assignments:
Country manager Adidas Group, 2006-2012; European Sales Director Peak Performance, 2012-2015.