About cookies

This website uses cookies to enhance your experience and to improve our websites and services.

WHAT ARE COOKIES?

Cookies are small text files that are stored on your computer and that can be used to track what visitors do on the site. There are two types of cookies. One that remains on your computer for a specified time and temporarily stored and is deleted when you close your browser. No personal information is stored on the visitor in a cookie.

WHAT DOES BJÖRN BORG USE COOKIES FOR?

Björn Borg uses cookies needed for the site to work correctly and are necessary for you to navigate around the website and use its features. The website also uses cookies which make it possible to optimize the website’s functions to improve your experience and to individualize future visits, by remembering your user preferences. Cookies can also be used to collect information about your use of our website.

The table below lists the individual cookies used on our website, their purpose, what information the cookie saves, the retention period of every cookie that is stored on the hard disk and whether the information comes from, or are disclosed to third parties.

Cookie Purpose Stored information Retention Sharing
__atuvc (corporate.bjornborg.com) This cookie is created by AddThis.com, a social sharing service run by Clearspring Technologies Inc. The cookie is used to make sure the user sees the correct updated count if they share a page. Share count cache 2 years No sharing
__atuvs (corporate.bjornborg.com) This cookie is created by AddThis.com, a social sharing service run by Clearspring Technologies Inc. The cookie is used to make sure the user sees the correct updated count if they share a page. Share count cache 2 years No sharing
cookie_enabled (corporate.bjornborg.com) This cookie is used to determine if Cookies are accepted by the visitor. A string “yes” or “no” 7 hours No sharing
PHPSESSID (corporate.bjornborg.com) This cookie is used by the website to set session preferences. No personal data is stored. A random hash value One session No sharing
wordpress_test_cookie (corporate.bjornborg.com) This cookie tests the visitors browser to see if it supports WordPress Login. A string “WP+Cookie+check” 1 year No sharing
_ga (corporate.bjornborg.com) Google Analytics cookie used to distinguish users. An encrypted hash string. 2 years No sharing
_gid (corporate.bjornborg.com) Google Analytics cookie used to distinguish users. An encrypted hash string. 24 hours No sharing
_gat, _gat_otherTracker, _gat_yetAnotherTracker (corporate.bjornborg.com) Google Analytics cookie used to throttle request rate. An encrypted hash string. 2 years No sharing
__utma (corporate.bjornborg.com) Google Analytics cookie used to distinguish users and sessions. The cookie is created when the javascript library executes and no existing __utma cookies exists. The cookie is updated every time data is sent to Google Analytics. An encrypted hash string. 2 years No sharing
__utmt (corporate.bjornborg.com) Google Analytics cookie used to throttle request rate. An encrypted hash string. 10 minutes No sharing
__utmb (corporate.bjornborg.com) Google Analytics cookie used to determine new sessions/visits. The cookie is created when the javascript library executes and no existing __utmb cookies exists. The cookie is updated every time data is sent to Google Analytics. An encrypted hash string. 30 minutes No sharing
__utmz (corporate.bjornborg.com) Google Analytics cookie stores the traffic source or campaign that explains how the user reached your site. The cookie is created when the javascript library executes and is updated every time data is sent to Google Analytics. An encrypted hash string. 6 months No sharing
__utmv (corporate.bjornborg.com) Google Analytics cookie used to store visitor-level custom variable data. This cookie is created when a developer uses the _setCustomVar method with a visitor level custom variable. The cookie is updated every time data is sent to Google Analytics. An encrypted hash string. 2 years No sharing

AddThis. Björn Borg uses the AddThis sharing buttons and platform to allow for you as a user to share content through email, social networking websites, blogs etc.

If you send an email using an AddThis-button AddThis Inc will use your email address, the email address of the person (or people) to whom you are sending the content, and the content in the accompanying message (if you chose to write one).

AddThis’s possibility to use and share information collected by AddThis about your visits to our website is restricted by the AddThis Terms of Service, available at http://www.addthis.com/tos and the AddThis Privacy Policy, available at http://www.addthis.com/privacy/privacy-policy.

Google Analytics. Björn Borg uses the tool “Google Analytics” to collect information about use of the website. Google Analytics collects information such as how often users visit the website and what other websites they used prior to visiting the website. Björn Borg uses the information to improve the website’s technical performance, to optimise the performance of the website’s features, to improve your experience of the website, to better tailor the website to your interests and needs and to make the website easier to use. Google Analytics collects the IP address assigned to you on the date you visit the website. Google’s possibility to use and share information collected by Google Analytics about your visits to our website is restricted by the Google Analytics Terms of Service, available at http://www.google.com/analytics/terms/us.html and the Google Privacy Policy, available at http://www.google.com/intl/en/policies/privacy/.


HOW TO BLOCK/DELETE COOKIES

If you do not want cookies to be dropped on your device, you can adjust the setting of your Internet browser to reject the setting of all or some cookies and to alert you when a cookie is placed on your device. For further information about how to do so, please refer to your browser ‘help’ / ‘tool’ or ‘edit’ section or see http://www.allaboutcookies.org. Please note that if you use your browser settings to block all cookies (including strictly necessary cookies) you may not be able to access or use all or parts or functionalities of our websites.

If you want to remove previously-stored cookies, you can manually delete the cookies at any time. However, this will not prevent the website from placing further cookies on your device unless and until you adjust your Internet browser setting as described above.

Updated: 23 May 2018