Who we are

Who we are

The Björn Borg team is a strong team of talented and dedicated people, highly skilled in their professional roles and passionate about their work. To summarize us as a workplace, we have asked our employees to help us.

This is a summary of their description:

We love to reach our goals!

When we create goals, we help each other to reach them. We have a strong performance management toolbox and everyone has to cross the finish line. Inspired by our sporty heritage, we work hard and play hard. At Björn Borg, we believe that the work we do should provide meaning, and greet each new challenge with a positive winning-attitude. We recognize the value in collaboration, as well as taking initiative in order to reach the team’s common goals. Here, there is no such thing as giving up; we keep on fighting until we win.

We love sports!

Here at Björn Borg, we encourage healthy habits. Every Friday before lunch, we are dressed and ready for a sweaty sports hour together at a nearby gym. Working out together helps us develop our winning team, and allows us to communicate Björn Borg’s vision of an active lifestyle to our brand’s consumers.

We are passionate about what we do!

While we all have strong and unique personalities, we do have one important thing in common: a strong passion to make a difference. Our open culture and engaged team spirit encourages cooperation, and allows us to inspire and get inspired by driven team members. We share our greatest passion with other professionals, learn from each other and cherish each role within our winning team.

Centre colour of the season - oil green.
This summer - enjoy a walk in nature, go for a swim, get together with your friends for an outdoor training session and finish it off by firing up the barbecue.

Get ready - a new season starts now.
For us, it’s not about running faster or lifting heavier, but to cope with the challenges we are facing, in life and in the world.⁠⁠ We #TrainToLive.
@sillestaunstrup: "Training means a lot to me these days. It helps me become the best version of myself, and also keeps me happier and stronger."
Weekend wear.
New in - Original briefs.
First swim of the year.
Perfecting underwear since 1989.
"I wanna achieve the best version of myself - that's why I #TrainToLive." @sigridbjorn
@martinhanssons spends his weekend in Centre.
Perfecting underwear since 1989.
Crafted from high-quality premium cotton and with an unrivalled fit, our Core underwear is a true icon.