Who we are

Who we are

The Björn Borg team is a strong team of talented and dedicated people, highly skilled in their professional roles and passionate about their work. To summarize us as a workplace, we have asked our employees to help us.

This is a summary of their description:

We love to reach our goals!

When we create goals, we help each other to reach them. We have a strong performance management toolbox and everyone has to cross the finish line. Inspired by our sporty heritage, we work hard and play hard. At Björn Borg, we believe that the work we do should provide meaning, and greet each new challenge with a positive winning-attitude. We recognize the value in collaboration, as well as taking initiative in order to reach the team’s common goals. Here, there is no such thing as giving up; we keep on fighting until we win.

We love sports!

Here at Björn Borg, we encourage healthy habits. Every Friday before lunch, we are dressed and ready for a sweaty sports hour together at a nearby gym. Working out together helps us develop our winning team, and allows us to communicate Björn Borg’s vision of an active lifestyle to our brand’s consumers.

We are passionate about what we do!

While we all have strong and unique personalities, we do have one important thing in common: a strong passion to make a difference. Our open culture and engaged team spirit encourages cooperation, and allows us to inspire and get inspired by driven team members. We share our greatest passion with other professionals, learn from each other and cherish each role within our winning team.

Tennis in LA.

📷 @brokenrackets 

#bjornborg #TrainToLive
Sports Hour with @vildeehaa.

#bjornborg #TrainToLive
BTS from Portugal, the team went for five days shooting upcoming Spring/Summer Collection ‘25.

#bjornborg #TrainToLive #bts
@toni.hrlb in six SS24 outfits.

#bjornborg #TrainToLive
Barry’s x @bjornborg challenge is LIVE! 🔥 Let’s Train To Live with style and purpose!

MARCH 18 - APRIL 30.
8 or 12 classes in 14 days. 

Complete 8 classes to claim a sleeveless t-shirt from the #barrysxbjornborg collection or aim for 12 classes to unlock an additional 15 % discount on future class pack.

Special-priced Train To Live class pack is now available online at Barrys.com and in-studio.

Let’s embrace the challenge!

#bjornborg #TrainToLiveBarrys #thebestworkoutintheworld
Sunday outfit.

#bjornborg #TrainToLive
Ready to turn heads while you turn up the intensity? Let’s Train To Live with style and purpose — join the Barry’s x Björn Borg challenge. March 18th to April 30th. 
Complete 8 or 12 classes in 14 days to earn exclusive merch + unlock discount (15%) on future class package. Special-priced 8 or 12 Train To Live class pack is available online or in-studio.
Also, you get 20 % off at bjornborg.com.

Let’s embrace the challenge and live life to the fullest! 

#bjornborg #TrainToLiveBarrys #thebestworkoutintheworld

📷 @ibs_almahmoud 

#bjornborg #TrainToLive
Must-haves. Studio oversized set together with Logo Core Thong.

#bjornborg #TrainToLive
We’re not talking game-changers - we’re the legends.

With an underwear legacy that screams market domination, quality underwear is kind of our thing. We’ve been on this journey for over a decade, perfecting materials, fit and comfort like it’s an art form - now we’re proud to introduce new flattering designs to match.

#bjornborg #TrainToLive