Who we are

Who we are

The Björn Borg team is a strong team of talented and dedicated people, highly skilled in their professional roles and passionate about their work. To summarize us as a workplace, we have asked our employees to help us.

This is a summary of their description:

We love to reach our goals!

When we create goals, we help each other to reach them. We have a strong performance management toolbox and everyone has to cross the finish line. Inspired by our sporty heritage, we work hard and play hard. At Björn Borg, we believe that the work we do should provide meaning, and greet each new challenge with a positive winning-attitude. We recognize the value in collaboration, as well as taking initiative in order to reach the team’s common goals. Here, there is no such thing as giving up; we keep on fighting until we win.

We love sports!

Here at Björn Borg, we encourage healthy habits. Every Friday before lunch, we are dressed and ready for a sweaty sports hour together at a nearby gym. Working out together helps us develop our winning team, and allows us to communicate Björn Borg’s vision of an active lifestyle to our brand’s consumers.

We are passionate about what we do!

While we all have strong and unique personalities, we do have one important thing in common: a strong passion to make a difference. Our open culture and engaged team spirit encourages cooperation, and allows us to inspire and get inspired by driven team members. We share our greatest passion with other professionals, learn from each other and cherish each role within our winning team.

Back details by @lisa.olssons.
@vendelasvensson wearing our SS21 Collection.
We brought the Centre Hoodie in a new colour for this season - Sycamore.
Regram @mrjulls. "During the past year, one of the things that have kept me positive is training.  My body and my mental health need it. It has become a part of my life and I'm so grateful for that.⁠⁠
Even if I don't always feel motivated I take that time for myself and it's always worth it afterwards."⁠⁠
Whatever definition of #TrainToLive suits you, these pieces are here to support your goals.
This season's camou. @emilsebastiian
The tights we reach for every day, styled by @emeliehg.
Morning stretch. @fannyamandanilsson
Athleisure look by @emilioaaraya. "I train so that I have the strength to dance. I train to support my body and mental health."⁠⁠