Board of directors

Heiner-Olbrich-Björn-Borg

Heiner Olbrich

Chairman of the board since 2017. Board member between 2015-2017.
Born: 1965
Education: BSc Econ from the University of Montpellier, MBA, “Diploma Kaufmann” from the University of Hamburg, and PhD in economics, St. Gallen, Switzerland
Other current assignments: Board member of Eckes Granini AG, Warsteiner Brauerei Haus Cramer KG, ABS Protection GmbH and WHU, Zentrum für Marktorientierte Unternehmensführung.
Previous assignments: Chief Marketing and Sales Officer at Miele, Senior Vice President Global Sales at Adidas, VP Sales EMEA at Adidas, Partner Roland Berger Strategy Consultants.
Shareholding in the company: 40.000 shares.
Independent of the company/larger shareholders: Independent from the company and management as well as from major shareholders.
allesandracama

Alessandra Cama

Director. Director since 2018
Born: 1967
Education: L.U.I.S.S. (Libera Università degli Studi Sociali), Rome. LICEO SCIENTIFICO "Leonardo da Vinci", Reggio Calabria.
Other current assignments: CEO of Zertus and ZRT Fr. Meyers Sohn Holding
Previous assignments: Managing Director Marketing & Sales at Warsteiner Brauerei, member of the Managing Board at GfK, partner at Roland Berger Strategy Consultants.
Shareholding in the company: 20,000 shares.
Independent of the company/larger shareholders: Independent from the company and management as well as from major shareholders.
bjornborg-jens-oglund-people

Jens Høgsted

Director since 2021.
Born: 1972
Education: Master of Science, Technical University of Denmark
Other current assignments: CEO Karmameju and board member in Imerco Group, Svendsen Sport, Pack Tech and DAY ET.
Previous assignments: CEO Sportmaster and Sport Nordic Group (Holding), cofounder and partner Qvartz, partner and consultant Valtech and consultant Coopers & Lybrand. Previosly also board member of Ball Group, Unisport, Change Lingerie and Bestseller Retail Europe.
Independent of the company/larger shareholders: Independent from the company and management as well as from major shareholders.
Fredrik-Lövstedt-Björn-Borg

Fredrik Lövstedt

Director since 2017. Chairman 2005-2017. Director 2004-2005.
Born: 1956
Education: MSc Eng, KTH Royal Institute of Technology; MBA, INSEAD.
Other current assignments: Founder AlertSec Inc. CEO and major owner of Durator AB.
Previous assignments: Deputy CEO of Protect Data AB (1996–2001). Has run his own company since 1984.
Shareholding in the company: 1.050.040 shares, privately held. 0 shares or other financial instruments are held through associated companies or persons.
Independent of the company/larger shareholders: Independent from the company and management as well as from major shareholders.
AnnetteKlintfält

Anette Klintfält

Director. Director since 2019.
Born: 1963
Education: Architecture at KTH Royal Institute of Thechnology.
Other current assignments: Co-founder of Matter of Time. Consultant with a focus on Design and Creative Direction in the Fashion industry.
Previous assignments: Design work for GANT, Zalando, Klättermusen, Åhléns, H&M New Business, BRIO, SAS. Responsible for design at Polarn O. Pyret, Creative Manager for Dockers Levi's, Designer Esprit de Corp, H&M Rocky. Director of NK Nära Kroppen.
Shareholding in the company: 0 shares or other financial instruments held privately or through associated companies or persons.
Independent of the company/larger shareholders: Dependant of the company and management. Independent of major shareholders.
Mats-H-Nilsson-Björn-Borg

Mats H Nilsson

Director. Director since 1998.
Born: 1955
Education: BSc Econ, Stockholm School of Economics
Other current assignments: -
Previous assignments: Former Executive Director of Swiss Bank Corporation, London, and Director of SG Warburg & Co Ltd, London. Formerly also a board member of Credelity Capital AB.
Shareholding in the company: 1.638.440 shares, privately held. Shares or other financial instruments held by associated company or person: 0.
Independent of the company/larger shareholders: Independent from the company and management as well as from major shareholders.

Shareholdings as of December 31, 2019.

@fannyamandanilsson: ”Training with @danieleckhardt for an energetic life filled with endorphins”
”It’s always easier to push your limits when you do it together” @mathiasguss @emilsebastiian
@liekevdhoorn: ”We always push & challenge each other to perform our best.”
Comfy looks is all we need this autumn.
Sustainable and sporty 🖤
Find Your Tribe 🖤
The Björn Borg Core Premium Boxer are the ultimate in quality and stylish underwear🤍
Sunday endorphins @fetishamlynn 🖤
@jeremyziessen_  wearing Centre Hoodie, your to go hoodie for colder days. Tap to shop.
Sports Hour live - Full body workout with Karin. Streaming live from our Head Office in Stockholm. Full body workout using a kettlebell or dumbbell (or similar household items). Join in for #bjornborgsportshour hosted by @karin__lundstrom - Are you ready? Let's go! 🔥
Workout on the last day of summer 💚 @ellenclaesson
Post morning run. Are you working out today?
Sports Hour live - Full body workout. Sports Hour with @plantbasedninja at @fightboxstockholm.
On today's agenda: Full-body workout using a pair of dumbbells or similar household items. 
Let's do this! #bjornborgsportshour
New season means updated underwear wardrobe 🤎