Björn Borg stores

Besides being a key component for sales and profitability, Björn Borg stores are important to the brand’s exposure and marketing and a valuable channel for direct contact with the consumer.

Björn Borg continuously evaluates its retail presence to find an optimal mix of Björn Borg stores – its own and externally owned – in both established and new markets. The Group’s own stores, along with e-commerce, are expected to continue to play a central role in Björn Borg’s business model in new as well as more mature markets.

Björn Borg Stores as of December 31, 2020
Group-owned Franchises
Sweden 7
Netherlands 10
Belgium 3
Finland 9
Norway 3
Total 29 3
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Heritage.

📷 @ibs_almahmoud 

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Must-haves. Studio oversized set together with Logo Core Thong.

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We’re not talking game-changers - we’re the legends.

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Tennis in Italy.

📷 @brokenrackets 

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Essentials.

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Tennis in the Caribbean.

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Work hard. Stay humble. Inspire others.

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