Björn Borg stores

Besides being a key component for sales and profitability, Björn Borg stores are important to the brand’s exposure and marketing and a valuable channel for direct contact with the consumer.

Björn Borg continuously evaluates its retail presence to find an optimal mix of Björn Borg stores – its own and externally owned – in both established and new markets. The Group’s own stores, along with e-commerce, are expected to continue to play a central role in Björn Borg’s business model in new as well as more mature markets.

Björn Borg Stores as of December 31, 2020
Group-owned Franchises
Sweden 7
Netherlands 10
Belgium 3
Finland 9
Norway 3
Total 29 3
Studio set.

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Tennis in paradise.

📷 @oliviavlopez 

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Weekend mode.

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2024. Let’s get it.

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More behind the scenes from Åre, shooting XMAS23. 

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Tennis in Croatia.

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Entering 2024.

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Enjoy the holidays.

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THANK YOU everyone involved for a record-breaking 2023! Let’s go 2024!

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Tennis in Italy.

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Winter Sale now live at bjornborg.com.

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Merry Christmas.

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In the city or by the countryside over Christmas? Bring the hoodie.

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