We welcome sponsorship requests and will take them all into account, but will not be able to enter an agreement with all, of course.

Under the umbrella of our brand mission, we are looking for individuals or groups of individuals that inspire others – With their values, their view on life, training, well-being or anything really that inspires both themselves and others to be more, to believe that we can become something more than what we are today. So we’re not necessarily looking for extraordinary individuals in terms of results, wins and progress in sport – but in terms of human beings.

This is what we believe in, and we want our ambassadors to share this view with us:

We inspire people to be more, through our belief that sports can make our minds, souls and bodies become something more than what they are today, and that anyone can become anything.

We also do other sorts of collaborations; so if you think you are a good fit, please contact:


Back details by @lisa.olssons.
@vendelasvensson wearing our SS21 Collection.
We brought the Centre Hoodie in a new colour for this season - Sycamore.
Regram @mrjulls. "During the past year, one of the things that have kept me positive is training.  My body and my mental health need it. It has become a part of my life and I'm so grateful for that.⁠⁠
Even if I don't always feel motivated I take that time for myself and it's always worth it afterwards."⁠⁠
Whatever definition of #TrainToLive suits you, these pieces are here to support your goals.
This season's camou. @emilsebastiian
The tights we reach for every day, styled by @emeliehg.
Morning stretch. @fannyamandanilsson
Athleisure look by @emilioaaraya. "I train so that I have the strength to dance. I train to support my body and mental health."⁠⁠