We welcome sponsorship requests and will take them all into account, but will not be able to enter an agreement with all, of course.

Under the umbrella of our brand mission, we are looking for individuals or groups of individuals that inspire others – With their values, their view on life, training, well-being or anything really that inspires both themselves and others to be more, to believe that we can become something more than what we are today. So we’re not necessarily looking for extraordinary individuals in terms of results, wins and progress in sport – but in terms of human beings.

This is what we believe in, and we want our ambassadors to share this view with us:

We inspire people to be more, through our belief that sports can make our minds, souls and bodies become something more than what they are today, and that anyone can become anything.

We also do other sorts of collaborations; so if you think you are a good fit, please contact:


Nothing better than a sunset workout. @ouijeremie
Beach walks with @thomasnelissen.
Sports Hour - Full body workout with Elin. Join our fitness trainer @reloadwithelin at Ödeshög, a magical place in Sweden. Let's do this! #bjornborgsportshour
Morning swim. @filipwolfe
Ready to play. @marie_reierth
Morning swim. @pipeocampo_ shot by @marcusmalm.
Saturday morning wear. @filipwolfe
Summer days, lazy days, hanging out with great friends, eating snacks, drinking a lot of water and some chilled wine… And at the same time keep up our Friday sports hour? Eh YES! This Friday we’re looking into our archives and want you to do the same - Go to our highlight “workouts” or IGTV and find whatever fits your mind and body today. Let us know what you picked! #TrainToLive #bjornborgsportshour
The perfect tote bag for every day of summer.
Out for a morning coffee - @martinhanssons wearing the Centre hoodie.