The business model
Efficient, Scalable, and Globally Connected
Our business model
A foundation for stable profitability
Our business model is designed to ensure stable profitability and successful brand positioning with minimal operational risk and capital investment. By leveraging a mix of in-house operations and external partnerships, we efficiently manage and expand our product lines and geographical reach.
Brand
Product development
Distribution
Retail
Björn Borg - a service organization
Underwear, sports apparel, footwear and bags
Sweden, the Netherlands, Finland, Belgium, Germany and Denmark
Björn Borg stores
E-commerce
External distribution
Licensed products: eyewear and other
Other retailers
Group companies and units that generate revenue and earnings.
Licensees, external distributors and Björn Borg stores whose sales generate royalties or other revenue for Björn Borg.
Companies outside the network.
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