Purchased goods & services

Standing for 91% of our emissions, purchased goods and services are of the highest priority for our climate work. A third-party climate partner has helped us establish a 2030 reduction model during the year. The tool has been developed in collaboration with a handful of Swedish fashion brands with ambitious climate work. The tool gives us better understanding of our impact and a foundation for more realistic and accurate actions on our path ahead.

In 2023, we will concentrate our work on finding recycled polyester alternatives on second fabrics and bags, convert to recycled elastic on one underwear concept during 2023. During the year, we will also address
conversion from cotton to better alternatives and use no conventional cotton in our bag designs. We expect our bags to be free from conventional cotton by the end of 2023.

The largest impact that we can have in our manufacturing supply chain at this point is shifting to renewable energy sources. We are also working on better printing and dyeing solutions.


During 2022, we introduced several new packaging concepts. A men’s pajama is sold in a re-usable cotton fabric bag, and for a six-pack of boxer briefs, we used a toilet bag as packaging. Our focus on removing packaging components in general has had a great turn-out. The newly introduced material bagasse is sugarcane pulp, the fibrous substance that is left after the juice of the sugarcane plant is harvested.