Senior management

Henrik-Bunge-Björn-Borg

Henrik Bunge

CEO. Recruited 2014.
Born: 1973
Education: LLB University of Uppsala, Sales -Management Harvard
Previous assignments: CEO of Peak Performance, Managing Director Group Area Nordic at Adidas and VP Sales and Marketing at Hästens sängar
Shareholding in the company: Shares in Björn Borg: 110.000. No other financial instruments in the company.
AndreasGranLessCropped

Andreas Gran

Creative Director. Recruited 2019.
Born: 1978
Previous assignments: Freelance stylist, Fashion Buyer H&M, Designer and Product Manager GANT, Head of Accessories Tiger of Sweden, Head of Design Menswear Tiger of Sweden, Head of Design Björn Borg.
Shareholding in the company: Shares in Björn Borg: 245. No other financial instruments in the company.
Daniel-Grohman-Björn-Borg

Daniel Grohman

Global Operations Director. Recruited 2015.
Born: 1975
Education: MBA
Previous assignments: Business Development Director Björn Borg, CFO Björn Borg, CFO & Buying Director at Efva Attling, Nordic Finance Director at Adidas Group Nordic.
Shareholding in the company: Shares in Björn Borg: 3.796. No other financial instruments.
EmmaLidfeldt

Emma Lidfeldt

Marketing Director
Born: 1989
Education: BA Strategic communication, Lund University. Strategic communication & PR, Berghs School of Communication.
Previous assignments: PR, Indiska, Social Media Manager, Global PR Manager, Brand Communications Manager, Björn Borg.
Shareholding in the company: Shares in Björn Borg: 567. No other financial instruments in the company.
Mija-Nideborn-Björn-Borg

Mija Nideborn

Product & Sustainability Director. Recruited in 2016.
Born: 1972
Education: Bachelor of Fine Arts in Fashion Design, The Swedish School of Textiles, University of Borås.
Previous assignments: Design & Development Director at Helly Hansen, Design Manager at Peak Performance.
Shareholding in the company: Shares and other financial instruments in Björn Borg: 0.
JensNystrom

Jens Nyström

CFO. Recruited 2018
Born: 1973
Education: MBA
Previous assignments: CFO Haglöfs, Nordic Finance Director Sanofi Pasteur MSD, Nordic Finance Director SC Johnson.
Shareholding in the company: Shares in Björn Borg: 5.000. No other financial instruments.
Robin Salazar, E-com Director

Robin Salazar

Global E-commerce Director. Recruited 2017
Born: 1982
Education: Marketing Communications, Berghs SoC. Digital marketing, Hyper Island.
Previous assignments: Global E-commerce Manager at Peak Performance, CEO at Societ46, Agency Director at Britny.
Shareholding in the company: Shares and other financial instruments in Björn Borg: 0
Joacim-Sjödin-Björn-Borg

Joacim Sjödin

Global Sales Director. Recruited 2015.
Born: 1975
Previous assignments: Country manager Adidas Group, 2006-2012; European Sales Director Peak Performance, 2012-2015.
Shareholding in the company: Shares in Björn Borg: 30.000. No other financial instruments.
Lisa-Udd-Björn-Borg

Lisa Udd

Management Assistant. Recruited 2014.
Born: 1961
Education: Distribution/Office & Language, Stockholm University
Previous assignments: Peak Performance, Entreprenörföretagen, Plåtslageriernas Riksförbund, Accuray Scandinavia, FRA, Nam-Nam.
Shareholding in the company: Shares in Björn Borg: 1.400. No other financial instruments.

Shareholdings as of December 31, 2019.

@fannyamandanilsson: ”Training with @danieleckhardt for an energetic life filled with endorphins”
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@liekevdhoorn: ”We always push & challenge each other to perform our best.”
Comfy looks is all we need this autumn.
Sustainable and sporty 🖤
Find Your Tribe 🖤
The Björn Borg Core Premium Boxer are the ultimate in quality and stylish underwear🤍
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@jeremyziessen_  wearing Centre Hoodie, your to go hoodie for colder days. Tap to shop.
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Workout on the last day of summer 💚 @ellenclaesson