Senior management

Henrik-Bunge-Björn-Borg

Henrik Bunge

CEO. Recruited 2014.
Born: 1973
Education: LLB University of Uppsala, Sales -Management Harvard
Previous assignments: CEO of Peak Performance, Managing Director Group Area Nordic at Adidas and VP Sales and Marketing at Hästens sängar
Shareholding in the company: Shares in Björn Borg: 110.000. No other financial instruments in the company.
AndreasGranLessCropped

Andreas Gran

Creative Director. Recruited 2019.
Born: 1978
Previous assignments: Freelance stylist, Fashion Buyer H&M, Designer and Product Manager GANT, Head of Accessories Tiger of Sweden, Head of Design Menswear Tiger of Sweden, Head of Design Björn Borg.
Shareholding in the company: Shares in Björn Borg: 245. No other financial instruments in the company.
Daniel-Grohman-Björn-Borg

Daniel Grohman

Global Operations Director. Recruited 2015.
Born: 1975
Education: MBA
Previous assignments: Business Development Director Björn Borg, CFO Björn Borg, CFO & Buying Director at Efva Attling, Nordic Finance Director at Adidas Group Nordic.
Shareholding in the company: Shares in Björn Borg: 3.796. No other financial instruments.
EmmaLidfeldt

Emma Lidfeldt

Marketing Director
Born: 1989
Education: BA Strategic communication, Lund University. Strategic communication & PR, Berghs School of Communication.
Previous assignments: PR, Indiska, Social Media Manager, Global PR Manager, Brand Communications Manager, Björn Borg.
Shareholding in the company: Shares in Björn Borg: 567. No other financial instruments in the company.
Mija-Nideborn-Björn-Borg

Mija Nideborn

Design & Development Director. Recruited in 2016.
Born: 1972
Education: Bachelor of Fine Arts in Fashion Design, The Swedish School of Textiles, University of Borås.
Previous assignments: Design & Development Director at Helly Hansen, Design Manager at Peak Performance.
Shareholding in the company: Shares and other financial instruments in Björn Borg: 0.
JensNystrom

Jens Nyström

CFO. Recruited 2018
Born: 1973
Education: MBA
Previous assignments: CFO Haglöfs, Nordic Finance Director Sanofi Pasteur MSD, Nordic Finance Director SC Johnson.
Shareholding in the company: Shares in Björn Borg: 5.000. No other financial instruments.
Robin Salazar, E-com Director

Robin Salazar

Global E-commerce Director. Recruited 2017
Born: 1982
Education: Marketing Communications, Berghs SoC. Digital marketing, Hyper Island.
Previous assignments: Global E-commerce Manager at Peak Performance, CEO at Societ46, Agency Director at Britny.
Shareholding in the company: Shares and other financial instruments in Björn Borg: 0
Joacim-Sjödin-Björn-Borg

Joacim Sjödin

Global Sales Director. Recruited 2015.
Born: 1975
Previous assignments: Country manager Adidas Group, 2006-2012; European Sales Director Peak Performance, 2012-2015.
Shareholding in the company: Shares in Björn Borg: 30.000. No other financial instruments.
Lisa-Udd-Björn-Borg

Lisa Udd

Management Assistant. Recruited 2014.
Born: 1961
Education: Distribution/Office & Language, Stockholm University
Previous assignments: Peak Performance, Entreprenörföretagen, Plåtslageriernas Riksförbund, Accuray Scandinavia, FRA, Nam-Nam.
Shareholding in the company: Shares in Björn Borg: 1.400. No other financial instruments.

Shareholdings as of December 31, 2019.

Nothing better than a sunset workout. @ouijeremie
Beach walks with @thomasnelissen.
Sports Hour - Full body workout with Elin. Join our fitness trainer @reloadwithelin at Ödeshög, a magical place in Sweden. Let's do this! #bjornborgsportshour
Morning swim. @filipwolfe
Ready to play. @marie_reierth
Morning swim. @pipeocampo_ shot by @marcusmalm.
Saturday morning wear. @filipwolfe
Summer days, lazy days, hanging out with great friends, eating snacks, drinking a lot of water and some chilled wine… And at the same time keep up our Friday sports hour? Eh YES! This Friday we’re looking into our archives and want you to do the same - Go to our highlight “workouts” or IGTV and find whatever fits your mind and body today. Let us know what you picked! #TrainToLive #bjornborgsportshour
The perfect tote bag for every day of summer.
Out for a morning coffee - @martinhanssons wearing the Centre hoodie.