Ethical Business

Ethical Business

Björn Borg is committed to ethical business conduct at every level. Our code of conduct lays down the principles that we apply to ensure high ethical standards in business operations and in taking responsibility as a corporate citizen of the world. The starting point is that Björn Borg shall always conduct business with integrity and honesty and shall take responsibility for how its business impacts people and the planet. Björn Borg shall offer a safe and healthy working environment and a workplace where managers and employees join together to create a sense of well-being and maintain a culture of mutual respect.

The Björn Borg Group is committed to conducting its business with honesty and integrity and expects all employees to maintain the standards prescribed by law and Björn Borg’s Code of Conduct. Our non-discrimination and anti-harassment policies follow the ILO convention, and the ultimate compliance lies on the HR manager.


Björn Borg sees diversity as an asset that improves the ability to reach business targets and stay relevant as a brand and a business. Employees shall be recruited, selected, evaluated and promoted on unbiased and transparent grounds, regardless of race, ethnicity, age, religion, gender, sexual orientation or disability. Everyone at Björn Borg shall be treated equally and have the same development opportunities regardless of such factors. The goal further is that neither gender will make up over 60 percent of any of Björn Borg’s key governing bodies.

Business ethics

The key to creating an ethical and transparent business environment is a workplace where people are free to speak their minds and point out problems and irregularities openly and honestly without risking negative repercussions. Therefore, we promote a culture where anyone within or outside the company feels safe and is encouraged to act and report any wrongdoing related to our operations.

Our whistleblowing system can be used by anyone inside or outside Björn Borg’s organisation. If you know something is wrong, please let us know! Your input will be given serious consideration and you can remain anonymous. Please read our Whistle Blowing Policy for more information.


For information about our policies, please refer to our sustainability report.

Staff policies in place are

• Gender equality diversity policy
• Discrimination policy
• Harassment policy and guidelines
• Workplace environment and human rights policy
• Salary policy and pension policy
• Code of conduct
• Whistleblowing policy
• Occupational health and safety policy
• Travel policy
• Data protection policy

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