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JensNystrom Jens Nyström CFO

jens.nystrom@bjornborg.com
3_0150SSquarecropBW Pernilla Johansson Corporate Communications Manager

pernilla.johansson@bjornborg.com

 +46 722 00 33 13

bjornborg

Centre colour of the season - oil green.

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Apr 21

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Centre colour of the season - oil green.

bjornborg

This summer - enjoy a walk in nature, go for a ...

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Apr 20

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This summer - enjoy a walk in nature, go for a swim, get together with your friends for an outdoor training session and finish it off by firing up the barbecue. Get ready - a new season starts now.

bjornborg

For us, it’s not about running faster or lifting...

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Apr 19

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For us, it’s not about running faster or lifting heavier, but to cope with the challenges we are facing, in life and in the world.⁠⁠ We #TrainToLive.

bjornborg

@sillestaunstrup: "Training means a lot to me...

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Apr 14

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@sillestaunstrup: "Training means a lot to me these days. It helps me become the best version of myself, and also keeps me happier and stronger."

bjornborg

Weekend wear.

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Apr 9

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Weekend wear.

bjornborg

New in - Original briefs.

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Apr 8

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New in - Original briefs.

bjornborg

First swim of the year.

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Apr 7

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First swim of the year.

bjornborg

Perfecting underwear since 1989.

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Apr 4

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Perfecting underwear since 1989.

bjornborg

"I wanna achieve the best version of myself -...

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Apr 3

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"I wanna achieve the best version of myself - that's why I #TrainToLive." @sigridbjorn

bjornborg

@martinhanssons spends his weekend in Centre.

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Apr 2

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@martinhanssons spends his weekend in Centre.

bjornborg

Perfecting underwear since 1989.

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Mar 30

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Perfecting underwear since 1989.

bjornborg

Crafted from high-quality premium cotton and with ...

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Mar 29

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Crafted from high-quality premium cotton and with an unrivalled fit, our Core underwear is a true icon.
Join us for a great home workout, hosted by our health coach Valdemar Fredriksson. https://www.instagram.com/bjornborg https://www.instagram.com/valdemarfredriksson https://www.bjornborg.com #TrainToLive

Join us for a great home workout, hosted by our health coach Valdemar Fredriksson.

https://www.instagram.com/bjornborg
https://www.instagram.com/valdemarfredriksson

https://www.bjornborg.com
#TrainToLive

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLnZTVTdPMDN4WEtJ

STREAM: Björn Borg - Live Workout With Valdemar Fredriksson

Join in for a great at-home workout hosted by our health coach, Valdemar Fredriksson. If you have a chair/sofa and a heavy backpack, bring that and let's get going! https//www.instagram.com/bjornborg https//www.instagram.com/valdemarfredriksson https//www.bjornborg.com/ #TrainToLive

Join in for a great at-home workout hosted by our health coach, Valdemar Fredriksson. If you have a chair/sofa and a heavy backpack, bring that and let's get going!

https//www.instagram.com/bjornborg
https//www.instagram.com/valdemarfredriksson
https//www.bjornborg.com/

#TrainToLive

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLlVZM2x6VUFkdDVF

Björn Borg - Live workout with Valdemar Fredriksson

Se mer här: https://www.bjornborg.com/se/ Björn Borg – Train To Live Harder, better, faster, stronger. That’s what we've been taught. But how come no one ever taught us why? At Björn Borg, we love to train, not to become the world champions of anything, but to become the best versions of ourselves. Because we don't live to train. We train to live. We want to inspire people to find their passion and to feel extraordinary regardless of sport, challenge or goals.⁠ For us, it’s not about running faster or lifting heavier, but to cope with the challenges we are facing, in life and in the world.⁠⁠ #BjörnBorg #TrainToLive #Träningskläder

Se mer här: https://www.bjornborg.com/se/

Björn Borg – Train To Live Harder, better, faster, stronger. That’s what we've been taught. But how come no one ever taught us why? At Björn Borg, we love to train, not to become the world champions of anything, but to become the best versions of ourselves. Because we don't live to train. We train to live. We want to inspire people to find their passion and to feel extraordinary regardless of sport, challenge or goals.⁠ For us, it’s not about running faster or lifting heavier, but to cope with the challenges we are facing, in life and in the world.⁠⁠

#BjörnBorg #TrainToLive #Träningskläder

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLk9sZ0dYbmVnMlNr

Björn Borg - Train To Live - Training

Se mer här: https://www.bjornborg.com/se/ Björn Borg – Train To Live Harder, better, faster, stronger. That’s what we've been taught. But how come no one ever taught us why? At Björn Borg, we love to train, not to become the world champions of anything, but to become the best versions of ourselves. Because we don't live to train. We train to live. We want to inspire people to find their passion and to feel extraordinary regardless of sport, challenge or goals.⁠ For us, it’s not about running faster or lifting heavier, but to cope with the challenges we are facing, in life and in the world.⁠⁠ #BjörnBorg #TrainToLive #Träningskläder

Se mer här: https://www.bjornborg.com/se/

Björn Borg – Train To Live

Harder, better, faster, stronger. That’s what we've been taught. But how come no one ever taught us why?

At Björn Borg, we love to train, not to become the world champions of anything, but to become the best versions of ourselves. Because we don't live to train. We train to live.

We want to inspire people to find their passion and to feel extraordinary regardless of sport, challenge or goals.⁠ For us, it’s not about running faster or lifting heavier, but to cope with the challenges we are facing, in life and in the world.⁠⁠

#BjörnBorg #TrainToLive #Träningskläder

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLk9RVlB1Rnk4azBR

Björn Borg - TrainToLive - Running

Se mer här: https://www.bjornborg.com/se/ Björn Borg – Train To Live Harder, better, faster, stronger. That’s what we've been taught. But how come no one ever taught us why? At Björn Borg, we love to train, not to become the world champions of anything, but to become the best versions of ourselves. Because we don't live to train. We train to live. We want to inspire people to find their passion and to feel extraordinary regardless of sport, challenge or goals.⁠ For us, it’s not about running faster or lifting heavier, but to cope with the challenges we are facing, in life and in the world.⁠⁠ #BjörnBorg #TrainToLive #Träningskläder

Se mer här: https://www.bjornborg.com/se/

Björn Borg – Train To Live

Harder, better, faster, stronger. That’s what we've been taught. But how come no one ever taught us why?

At Björn Borg, we love to train, not to become the world champions of anything, but to become the best versions of ourselves. Because we don't live to train. We train to live.

We want to inspire people to find their passion and to feel extraordinary regardless of sport, challenge or goals.⁠ For us, it’s not about running faster or lifting heavier, but to cope with the challenges we are facing, in life and in the world.⁠⁠

#BjörnBorg #TrainToLive #Träningskläder

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLmp5dHptT1BXTFM0

Björn Borg - Train To Live - Indoor training

Se mer här: https://www.bjornborg.com/se/ Björn Borg – Train To Live Harder, better, faster, stronger. That’s what we've been taught. But how come no one ever taught us why? At Björn Borg, we love to train, not to become the world champions of anything, but to become the best versions of ourselves. Because we don't live to train. We train to live. We want to inspire people to find their passion and to feel extraordinary regardless of sport, challenge or goals.⁠ For us, it’s not about running faster or lifting heavier, but to cope with the challenges we are facing, in life and in the world.⁠⁠ #BjörnBorg #TrainToLive #Träningskläder

Se mer här: https://www.bjornborg.com/se/

Björn Borg – Train To Live

Harder, better, faster, stronger. That’s what we've been taught. But how come no one ever taught us why?

At Björn Borg, we love to train, not to become the world champions of anything, but to become the best versions of ourselves. Because we don't live to train. We train to live.

We want to inspire people to find their passion and to feel extraordinary regardless of sport, challenge or goals.⁠ For us, it’s not about running faster or lifting heavier, but to cope with the challenges we are facing, in life and in the world.⁠⁠

#BjörnBorg #TrainToLive #Träningskläder

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLnNTRXBoMVJkOGdv

Björn Borg - Train To Live - Situps

https://www.bjornborg.com/se/ Björn Borg – Train To Live Harder, better, faster, stronger. That’s what we've been taught. But how come no one ever taught us why? At Björn Borg, we love to train, not to become the world champions of anything, but to become the best versions of ourselves. Because we don't live to train. We train to live. We want to inspire people to find their passion and to feel extraordinary regardless of sport, challenge or goals.⁠ For us, it’s not about running faster or lifting heavier, but to cope with the challenges we are facing, in life and in the world.⁠⁠ #BjörnBorg #TrainToLive #Sportkläder

https://www.bjornborg.com/se/

Björn Borg – Train To Live

Harder, better, faster, stronger. That’s what we've been taught. But how come no one ever taught us why?

At Björn Borg, we love to train, not to become the world champions of anything, but to become the best versions of ourselves. Because we don't live to train. We train to live.

We want to inspire people to find their passion and to feel extraordinary regardless of sport, challenge or goals.⁠ For us, it’s not about running faster or lifting heavier, but to cope with the challenges we are facing, in life and in the world.⁠⁠

#BjörnBorg #TrainToLive #Sportkläder

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLkJkTjh5TjI1WDM0

Björn Borg - Train To live

Se mer här: https://www.bjornborg.com/se/ Björn Borg – Train To Live Harder, better, faster, stronger. That’s what we've been taught. But how come no one ever taught us why? At Björn Borg, we love to train, not to become the world champions of anything, but to become the best versions of ourselves. Because we don't live to train. We train to live. We want to inspire people to find their passion and to feel extraordinary regardless of sport, challenge or goals.⁠ For us, it’s not about running faster or lifting heavier, but to cope with the challenges we are facing, in life and in the world.⁠⁠ #BjörnBorg #TrainToLive #Sportkläder

Se mer här: https://www.bjornborg.com/se/

Björn Borg – Train To Live

Harder, better, faster, stronger. That’s what we've been taught. But how come no one ever taught us why?

At Björn Borg, we love to train, not to become the world champions of anything, but to become the best versions of ourselves. Because we don't live to train. We train to live.

We want to inspire people to find their passion and to feel extraordinary regardless of sport, challenge or goals.⁠ For us, it’s not about running faster or lifting heavier, but to cope with the challenges we are facing, in life and in the world.⁠⁠

#BjörnBorg #TrainToLive #Sportkläder

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLnlHaHZqV0hjTk84

Björn Borg - Train To Live - Squats

Squat dominant workout by Valdemar Fredriksson. Try this next time at the gym! Start, set focus – do 3 rounds of: a1. 3x12 Wide Stand side-to-side touch a2. 3x12 Wide floor touch a3. 3x3.3.3 Squat – narrow, normal, wide    B. 4x8 Barbell Back Squat Rest 120 sec between sets.   c1. 3x12 Alt. Reverse Lunge c2. 3x8 Dumbbell Split Stance RDL, each leg Circuit training - do 4 rounds of: d1. 20 Target Jumps d2. 10 left, 10 right Wide Stand Plate Halo d3. 20 Russian Twist d4. 12 calories Air Bike Rest 90 sec between rounds. Super set definition: A super set is when you move quickly from one exercise to the next one, without rest in-between sets.  This means C1+C2 is a super set, and also D1+D2+D3+D4. Shop the outfit: Shorts: https://www.bjornborg.com/sthlm-training-shorts-black-beauty-9999-1566-90651 Tee: https://www.bjornborg.com/sthlm-performance-tee-duck-green-2111-1104-81461 https://www.instagram.com/bjornborg https://www.instagram.com/valdemarfredriksson

Squat dominant workout by Valdemar Fredriksson. Try this next time at the gym!

Start, set focus – do 3 rounds of:
a1. 3x12 Wide Stand side-to-side touch
a2. 3x12 Wide floor touch
a3. 3x3.3.3 Squat – narrow, normal, wide 
 
B. 4x8 Barbell Back Squat
Rest 120 sec between sets.
 
c1. 3x12 Alt. Reverse Lunge
c2. 3x8 Dumbbell Split Stance RDL, each leg

Circuit training - do 4 rounds of:
d1. 20 Target Jumps
d2. 10 left, 10 right Wide Stand Plate Halo
d3. 20 Russian Twist
d4. 12 calories Air Bike
Rest 90 sec between rounds.

Super set definition:

A super set is when you move quickly from one exercise to the next one, without rest in-between sets.  This means C1+C2 is a super set, and also D1+D2+D3+D4.

Shop the outfit:
Shorts: https://www.bjornborg.com/sthlm-training-shorts-black-beauty-9999-1566-90651

Tee: https://www.bjornborg.com/sthlm-performance-tee-duck-green-2111-1104-81461

https://www.instagram.com/bjornborg
https://www.instagram.com/valdemarfredriksson

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLkdWR2toTWFON0h3

Björn Borg - Squat Workout by Valdemar Fredriksson