Our values

Our values

How – our values

When we carry out our different job duties and combine those with our unique attitude, we maximize our results. That unique attitude is described as our values, which is defined by all the employees at our company. It is through our attitude and activities that we live our brand and make it real.

Passion
Energy literally sparks from our bodies in ourconstant charge forward. Not because
someone forces us to, but because we love it.
Sports is the power that gives us adrenaline and confidence, and our hearts lead the way.
We are driven by passion for what we do, whatever we do.

Empowering
We care about others and we prove it. We have a strong belief in personal growth and that anyone can go beyond their limitations. That’s why we push each other forward because we are all stronger when we give each other power. That’s why we believe that one plus one equals not just three, but even more.

Winning Attitude
We aim high to reach high. Winning is in our genes and we never accept losing. If we are alone, we aim to win. If we are in a team, we aim to win for that team. We never give up and never stop believing that we have the power to win.

Bold
We don’t believe in norms – we believe in following our own vision with clear determination. We stand up for what we believe in, no matter the consequences. That is why we always do things our own way and fight on the frontline against any norm, ideal or tradition that prevents people from reaching their full potential.

Magnetic
We always put on a smile in everything we do and have confidence enough to not take ourselves too seriously. Some people call it aura, others attraction. We call it magnetic. A special glow that comes from within, a combination of looks, appearance and expression.

When we live our brand…

Inside each and every person lies something special, a winning confidence, a determination to be the best version of yourself. Our desire is to create products that spark this confidence and inspire people to be more and to keep moving in mind, body and soul.

Why – our mission:

We inspire people to be more, through our belief that sports can make our minds, souls and bodies become something more than what they are today, and that anyone can become anything.

@fannyamandanilsson: ”Training with @danieleckhardt for an energetic life filled with endorphins”
”It’s always easier to push your limits when you do it together” @mathiasguss @emilsebastiian
@liekevdhoorn: ”We always push & challenge each other to perform our best.”
Comfy looks is all we need this autumn.
Sustainable and sporty 🖤
Find Your Tribe 🖤
The Björn Borg Core Premium Boxer are the ultimate in quality and stylish underwear🤍
Sunday endorphins @fetishamlynn 🖤
@jeremyziessen_  wearing Centre Hoodie, your to go hoodie for colder days. Tap to shop.
Sports Hour live - Full body workout with Karin. Streaming live from our Head Office in Stockholm. Full body workout using a kettlebell or dumbbell (or similar household items). Join in for #bjornborgsportshour hosted by @karin__lundstrom - Are you ready? Let's go! 🔥
Workout on the last day of summer 💚 @ellenclaesson
Post morning run. Are you working out today?