E-commerce

E-commerce enables Björn Borg as a brand to showcase the breadth of its product range, which makes it a directly measurable channel to spot the latest consumer trends. The sports apparel line again grew in weight in 2020, although underwear still accounts for a majority of sales. Björn Borg’s own e-commerce sales rose during the year, and it still sees good growth opportunities. Looking ahead it will remain a priority sales channel.

E-tail continues to grow in both Björn Borg’s own markets and markets where distribution is managed by external partners. Total sales from Björn Borg’s own e-commerce and e-tailers amounted to SEK 228 million (195) during the year. Björn Borg will maintain a strong focus on e-tailers and virtual marketplaces going forward.

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Comfy looks is all we need this autumn.
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The Björn Borg Core Premium Boxer are the ultimate in quality and stylish underwear🤍
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Post morning run. Are you working out today?
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On today's agenda: Full-body workout using a pair of dumbbells or similar household items. 
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New season means updated underwear wardrobe 🤎