Pernilla Johansson
Corporate Communications Manager
+46 722 00 33 13
News
Welcome to the Björn Borg world! Our ambition is high: we want to inspire you to feeling active and attractive together with us. So we hope that you like what you see and that you find what you need here.
In this pressroom you will find our latest news as well as news archives if you are interested in our past. Browse through images and filter according to your interest in our image bank. Images can also be downloaded directly from a newspost for your ease. Subscribe to our news and make sure to stay on top of things at all times!
Would you like to say hi in person? Super! Check out our local and specialist contacts and we will be delighted to help you out!
Fashion releases
BJÖRN BORG SHOWS ´SEE NOW, BUY NOW´ EXCLUSIVE COLLECTION AT THE ROYAL TENNIS HALL AT FASHION WEEK STOCKHOLM IN AUGUST
At 8 PM on the 31ST of August BJÖRN BORG is, for the very first time, showing its limited Signature Collection – exclusively created to celebrate the sports legend and style icon Björn Borg. The runway show ‘V E R S U S ‘ is a tribute to the brands heritage and future empowerment as the ultimate sports fashion brand and will be a monumental manifestation held at the renowned Royal Tennis Hall in Stockholm. The collection is created in relation to the already announced collaboration between BJÖRN BORG and the movie “BORG”.Read more
Björn Borg introduces world’s first Twitter punching bag, to show love on Valentine’s Day.
Many have felt uneasy about the dark rivalry between first and foremost political antagonists as of late. What’s with the UK and the EU for instance? Trump and Clinton? Nationalism v...
Research study shows that rivalry can both drive performance and compassion.
Have you ever had that gnawing feeling that your most fierce rival makes you perform better? Well, you are quite right. Sports fashion brand Björn Borg decided to investigate how much ...
Björn Borg designs vintage style sportswear collection for epic BORG movie.
Next Autumn, the biographic film BORG is released, a Swedish production about the tennis icon Björn Borg. All sports clothing in the film are developed by the namesake sports fashion ...
Who are the Cotton runners?
Are you a runner? If so, you may have noticed a strange pattern as of late – in the bottom of the leader boards from races all over Europe, one thing was prominent; runners named C...
Now live: Craig Green x Björn Borg capsule collection
Announced at the Fashion Week Stockholm in February, the Craig Green x Björn Borg collection has already enjoyed ovations from fashionistas all over the world. The much-awaited capsule ...
Change your game with Performance Underwear
Women have used sports underwear and appreciated its functionalities for years. So why are men restrained to working out in cotton underwear that go wet and heavy? Not anymore. On September...
