Welcome to the Björn Borg world! Our ambition is high: we want to inspire you to feeling active and attractive together with us. So we hope that you like what you see and that you find what you need here.

In this pressroom you will find our latest news as well as news archives if you are interested in our past. Browse through images and filter according to your interest in our image bank. Images can also be downloaded directly from a newspost for your ease. Subscribe to our news and make sure to stay on top of things at all times!

Would you like to say hi in person? Super! Check out our local and specialist contacts and we will be delighted to help you out!

Fashion releases