News
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Fashion releases
BJÖRN BORG PLAYS A GAME OF TENNIS ACROSS THE U.S. - MEXICO BORDER
Swedish sportswear brand Björn Borg has orchestrated a tennis match on the U.S. – Mexican border with one player on each side of the border, half the tennis court on Mexican soil and the other half on US soil. Borg Open – Tennis across Borders – is an initiative intended to manifest an open world in which sport has the power to unite people. Read more
Gäme. Set. Match! Björn Borg in collaboration with Häagen-Dazs in tribute to Wimbledon.
Teaming up with Häagen-Dazs, the Official Ice Cream of The Championships, Wimbledon, and in honour of the classic combination strawberries and cream, Björn Borg has contributed to t...
BJÖRN BORG shows ´See now, Buy now´ Exclusive Collection at the Royal Tennis Hall at Fashion Week Stockholm in August
At 8 PM on the 31ST of August BJÖRN BORG is, for the very first time, showing its limited Signature Collection – exclusively created to celebrate the sports legend and style icon Bj...
Björn Borg introduces world’s first Twitter punching bag, to show love on Valentine’s Day.
Many have felt uneasy about the dark rivalry between first and foremost political antagonists as of late. What’s with the UK and the EU for instance? Trump and Clinton? Nationalism v...
Research study shows that rivalry can both drive performance and compassion.
Have you ever had that gnawing feeling that your most fierce rival makes you perform better? Well, you are quite right. Sports fashion brand Björn Borg decided to investigate how much ...
Björn Borg designs vintage style sportswear collection for epic BORG movie.
Next Autumn, the biographic film BORG is released, a Swedish production about the tennis icon Björn Borg. All sports clothing in the film are developed by the namesake sports fashion ...
Who are the Cotton runners?
Are you a runner? If so, you may have noticed a strange pattern as of late – in the bottom of the leader boards from races all over Europe, one thing was prominent; runners named C...
