Don’t forget that a 30 minute HIIT workout releases a chemical cocktail in your brain. #Exerhighs
https://goo.gl/GRUx2A
News
Welcome to the Björn Borg world! Our ambition is high: we want to inspire you to feeling active and attractive together with us. So we hope that you like what you see and that you find what you need here.
In this pressroom you will find our latest news as well as news archives if you are interested in our past. Browse through images and filter according to your interest in our image bank. Images can also be downloaded directly from a newspost for your ease. Subscribe to our news and make sure to stay on top of things at all times!
Would you like to say hi in person? Super! Check out our local and specialist contacts and we will be delighted to help you out!
Fashion releases
’VERSUS’ -BORG
Yesterday Björn Borg held a spectacular see-now-buy-now fashion show, VERSUS Borg, at The Royal Tennis Hall in Stockholm. The show was a clear manifestation of the brand’s heritage as a tennis and sports brand and the launch of its ‘Signature Collection’ – strongly linked to the style icon Björn Borg himself and the iconic sportswear era during of the 1970’s.Read more
Get a trip by working out – Björn Borgs new campaign is all about Exerhighs
Training does brilliant things with our bodies, that’s no news. What’s even more fascinating is what it does to our brains. When working out, feel-good chemicals are released in our...
Tifo hijacks the World Cup premiere for LGBTQ rights
During the premiere of the World Cup in Russia, a gay couple kissing with Russian and Saudi Arabian flags painted on their cheeks is displayed through a tifo in Augmented Reality. Together...
MARRIAGE UNBLOCKED: NOW EVERYONE CAN WALK DOWN THE AISLE ON BLOCKCHAIN
Today love is controlled by states and religions – this means same-sex marriages are forbidden in 87% of all countries in the world. That’s the background to the initiative Marriage Unb...
BJÖRN BORG SIGNATURE COLLECTION ACCESSIBLE IMMEDIATELY AFTER SHOW
At 8.30 pm this evening BJÖRN BORG showcased a ‘see now, buy now’ exclusive collection at the Royal Tennis Hall during Fashion Week Stockholm. The Signature Collection is now released and ...
BJÖRN BORG PLAYS A GAME OF TENNIS ACROSS THE U.S. – MEXICO BORDER
Swedish sportswear brand Björn Borg has orchestrated a tennis match on the U.S. – Mexican border with one player on each side of the border, half the tennis court on Mexican soil an...
Gäme. Set. Match! Björn Borg in collaboration with Häagen-Dazs in tribute to Wimbledon.
Teaming up with Häagen-Dazs, the Official Ice Cream of The Championships, Wimbledon, and in honour of the classic combination strawberries and cream, Björn Borg has contributed to t...
