News
Welcome to the Björn Borg world! Our ambition is high: we want to inspire you to feeling active and attractive together with us. So we hope that you like what you see and that you find what you need here.
In this pressroom you will find our latest news as well as news archives if you are interested in our past. Browse through images and filter according to your interest in our image bank. Images can also be downloaded directly from a newspost for your ease. Subscribe to our news and make sure to stay on top of things at all times!
Would you like to say hi in person? Super! Check out our local and specialist contacts and we will be delighted to help you out!
Fashion releases
’VERSUS’ -BORG
Yesterday Björn Borg held a spectacular see-now-buy-now fashion show, VERSUS Borg, at The Royal Tennis Hall in Stockholm. The show was a clear manifestation of the brand’s heritage as a tennis and sports brand and the launch of its ‘Signature Collection’ – strongly linked to the style icon Björn Borg himself and the iconic sportswear era during of the 1970’s.Read more
BJÖRN BORG SIGNATURE COLLECTION ACCESSIBLE IMMEDIATELY AFTER SHOW
At 8.30 pm this evening BJÖRN BORG showcased a ‘see now, buy now’ exclusive collection at the Royal Tennis Hall during Fashion Week Stockholm. The Signature Collection is now released and ...
BJÖRN BORG PLAYS A GAME OF TENNIS ACROSS THE U.S. – MEXICO BORDER
Swedish sportswear brand Björn Borg has orchestrated a tennis match on the U.S. – Mexican border with one player on each side of the border, half the tennis court on Mexican soil an...
Gäme. Set. Match! Björn Borg in collaboration with Häagen-Dazs in tribute to Wimbledon.
Teaming up with Häagen-Dazs, the Official Ice Cream of The Championships, Wimbledon, and in honour of the classic combination strawberries and cream, Björn Borg has contributed to t...
BJÖRN BORG shows ´See now, Buy now´ Exclusive Collection at the Royal Tennis Hall at Fashion Week Stockholm in August
At 8 PM on the 31ST of August BJÖRN BORG is, for the very first time, showing its limited Signature Collection – exclusively created to celebrate the sports legend and style icon Bj...
Björn Borg introduces world’s first Twitter punching bag, to show love on Valentine’s Day.
Many have felt uneasy about the dark rivalry between first and foremost political antagonists as of late. What’s with the UK and the EU for instance? Trump and Clinton? Nationalism v...
Research study shows that rivalry can both drive performance and compassion.
Have you ever had that gnawing feeling that your most fierce rival makes you perform better? Well, you are quite right. Sports fashion brand Björn Borg decided to investigate how much ...
