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Investors

Contact

jens Jens Nyström CFO

jens.nystrom@bjornborg.com
3_0150SSquarecropBW Pernilla Johansson Corporate Communications Manager

pernilla.johansson@bjornborg.com

 +46 722 00 33 13

Ownership structure

Source: Modular Finance AB

bjornborg

Heritage.

#bjornborg #TrainToLive

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Apr 1

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Heritage. #bjornborg #TrainToLive

bjornborg

Clothing for every workout @vildeehaa.

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Mar 31

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Clothing for every workout @vildeehaa. #bjornborg #TrainToLive

bjornborg

When in doubt, here’s some outfit inspo.
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Mar 30

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When in doubt, here’s some outfit inspo. #bjornborg #TrainToLive

bjornborg

We commit to offer nothing but the best.

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Mar 29

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We commit to offer nothing but the best. #bjornborg #TrainToLive

bjornborg

Björn Borg x Barry’s Nordics challenge is ...

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Mar 28

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Björn Borg x Barry’s Nordics challenge is here! Join us in a challenge that will test your determination, push your boundaries, and reward you for your hard work with exclusive merch. The challenge runs between April 10 - May 9 (30 days). - Complete 10 classes to earn an exclusive sleeves top. - Complete 20 classes to earn an exclusive sleeveless top and sweatshirt. Train To Live “10” and “20” class packs are available online at barrys.com and in-studio. It’s not about being the fastest or the strongest, it’s about being bold and never giving up. Sign up today and find more information @barrysstockholm @barryscopenhagen @barrysnorway 🤝 #bjornborg #TrainToLive #barrysswedenxbjornborg #barrysnorwayxbjornborg #barrysdenmarkxbjornborg

bjornborg

Sports Hour with @karin__lundstrom 🔥

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Mar 24

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Sports Hour with @karin__lundstrom 🔥 “Sometimes, simplify to make movement happen. Like. At home 4 exercises to target important muscles for upper back strength and core stability, week spots (for many). Do it with a band to make it really burn (challenging). Start by moving optional way into this day 10.000 steps - walk, run, dance… Then find a floor space and do 3-5 rounds each side for quality: kneeling banded straight arm push 10-15 slowkneeling banded scapula w lat pull10-15 slowkneeling banded rotator pull 8-10 r/l slowplank banded lateral arm walkout 10-15 slowside hold banded arm felt pull 8-10 r/l slow rest repeat x” #bjornborg #TrainToLive

bjornborg

Centre Premium - the latest addition to our Centre...

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Mar 23

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Centre Premium - the latest addition to our Centre Collection. Timeless pieces that never go out of style. #bjornborg #TrainToLive

bjornborg

The ultimate premium feeling.
Made from ...

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Mar 18

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The ultimate premium feeling. Made from top-quality, extra-long Supima® cotton that is breathable and wrinkle-resistant. The Premium Boxer gives unrivalled comfort. And it looks incredibly good. #bjornborg #TrainToLive

bjornborg

Sports Hour @vildeehaa.

#bjornborg ...

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Mar 17

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Sports Hour @vildeehaa. #bjornborg #TrainToLive

bjornborg

We’re thrilled to announce that Björn Borg and ...

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Mar 16

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We’re thrilled to announce that Björn Borg and Barry’s will be partnering up during this year. With our shared values as a strong foundation, we feel that this is a perfect match. At Björn Borg and Barry’s we share the belief that moving our bodies makes us better versions of ourselves and enriches our lives. Together we get stronger in mind, body, and soul – one sweaty workout at a time. Expect a lot of exciting things to come! #bjornborg #TrainToLive

bjornborg

A few tips for a more sustainable Monday.

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Mar 13

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A few tips for a more sustainable Monday. #bjornborg #TrainToLive

bjornborg

Sports Hour with @karin__lundstrom 🤝👇
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Mar 10

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Sports Hour with @karin__lundstrom 🤝👇 “Easy access on weekends with short at home flows, but still full connection burn. Like. Target ABS with clever add ons so it is at the same time full body stability - gymnastic strength we all benefit from. Do it with a band to make it really burn (challenging). Start by moving optional way into this day 10.000 steps - walk, run, dance… Then find a floor space and do 3-5 rounds for quality: - 10 Leg raise and drop with arms straight side press to the band. - 20 alt leg raise and drop with arms straight side press to the band. - 10 banded alt straight connection knee to elbow. - 10 alt crossing connection knee to elbow. - 10 foot assisted banded lateral hip raises R/L. - 10 banded star fish R/L. #bjornborg #TrainToLive
Be proud. Be you. We collaborated with @prideandsports to create a safe sporting environment for everyone. This summer we bring awareness with a series of sports events in Amsterdam and Rotterdam and a special Bjorn Borg performance collection. All profits made with this collection will be donated to the Pride and Sports Foundation. The Björn Borg Pride Collection is exclusively available at de Bijenkorf, in stores and online. #BeProud #BeYou #bjornborg #traintolive #prideandsports #deBijenkorf #Pride

Be proud. Be you.
We collaborated with @prideandsports to create a safe sporting environment for everyone. This summer we bring awareness with a series of sports events in Amsterdam and Rotterdam and a special Bjorn Borg performance collection.
All profits made with this collection will be donated to the Pride and Sports Foundation.

The Björn Borg Pride Collection is exclusively available at de Bijenkorf, in stores and online.

#BeProud #BeYou #bjornborg #traintolive #prideandsports #deBijenkorf #Pride

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLl9CYmhJbVJHODNr

Be Proud, Be You.

#BjörnBorg #TrainToLive #XMAS21

#BjörnBorg #TrainToLive #XMAS21

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLi0zRkJmX1BobnNV

Björn Borg - XMAS21 Collection

14 min home workout with Philine. No equipment needed! Wearing: Cropped Tank: https://bit.ly/3uHhOlW High Waist Block Tights: https://bit.ly/3yZofUN Philine's Youtube: https://www.youtube.com/channel/UCPWDMaG_J9AXby_88-cRQjg https://www.instagram.com/bjornborg/ https://www.instagram.com/philineroepstorff/ https://www.bjornborg.com

14 min home workout with Philine. No equipment needed!

Wearing:
Cropped Tank: https://bit.ly/3uHhOlW
High Waist Block Tights: https://bit.ly/3yZofUN

Philine's Youtube: https://www.youtube.com/channel/UCPWDMaG_J9AXby_88-cRQjg

https://www.instagram.com/bjornborg/
https://www.instagram.com/philineroepstorff/
https://www.bjornborg.com

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLkN1M2ZxcHNYY0lJ

Full-body home workout by Philine Pi Roepstorff - Björn Borg

See more: https://www.bjornborg.com/se/ The perfect pieces for your outdoor training! This season, we want to help you make training a part of your everyday routine, even during vacation. Our performance apparel will let you perform at your very best. We want you to follow along, because together we will see the positive changes training will have in all of us. Get ready, a new season starts now. #BjörnBorg #Summer_collection #SS21

See more: https://www.bjornborg.com/se/

The perfect pieces for your outdoor training! This season, we want to help you make training a part of your everyday routine, even during vacation. Our performance apparel will let you perform at your very best. We want you to follow along, because together we will see the positive changes training will have in all of us. Get ready, a new season starts now.

#BjörnBorg #Summer_collection #SS21

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLnZrUUx1clRfalcw

High Summer Collection

See more: https://www.bjornborg.com/se/ The perfect pieces for your outdoor training! This season, we want to help you make training a part of your everyday routine, even during vacation. Our performance apparel will let you perform at your very best. We want you to follow along, because together we will see the positive changes training will have in all of us. Get ready, a new season starts now. #BjörnBorg #Summer_collection #SS21

See more: https://www.bjornborg.com/se/

The perfect pieces for your outdoor training! This season, we want to help you make training a part of your everyday routine, even during vacation. Our performance apparel will let you perform at your very best. We want you to follow along, because together we will see the positive changes training will have in all of us. Get ready, a new season starts now.

#BjörnBorg #Summer_collection #SS21

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLndQRUxidjhvYUlV

Training for survival

See more: https://www.bjornborg.com/se/ The perfect pieces for your outdoor training! This season, we want to help you make training a part of your everyday routine, even during vacation. Our performance apparel will let you perform at your very best. We want you to follow along, because together we will see the positive changes training will have in all of us. Get ready, a new season starts now. #BjörnBorg #Summer_collection #SS21

See more: https://www.bjornborg.com/se/

The perfect pieces for your outdoor training! This season, we want to help you make training a part of your everyday routine, even during vacation. Our performance apparel will let you perform at your very best. We want you to follow along, because together we will see the positive changes training will have in all of us. Get ready, a new season starts now.

#BjörnBorg #Summer_collection #SS21

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLmRaMHBmN1lCNWpj

High Summer Collection

See more: https://www.bjornborg.com/se/ The perfect pieces for your outdoor training! This season, we want to help you make training a part of your everyday routine, even during vacation. Our performance apparel will let you perform at your very best. We want you to follow along, because together we will see the positive changes training will have in all of us. Get ready, a new season starts now. #BjörnBorg #Summer_collection #SS21

See more: https://www.bjornborg.com/se/

The perfect pieces for your outdoor training! This season, we want to help you make training a part of your everyday routine, even during vacation. Our performance apparel will let you perform at your very best. We want you to follow along, because together we will see the positive changes training will have in all of us. Get ready, a new season starts now.

#BjörnBorg #Summer_collection #SS21

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLlhlNlA2Zlh2Wkdv

Training for survival

Björn Borg Sports Hour, streamed live from Fightbox Stockholm on 2020-05-07. Sebastian will guide you through a series of body-weight exercises, strength and cardio combo. We believe that training makes you better, in all aspects of life. So every Friday at 11 a.m., we close down our office to go workout together. It's mandatory for all employees, and now we want you to join in! Sports Hour is streamed live weekly on our Instagram @bjornborg. https://www.instagram.com/bjornborg https://www.bjornborg.com Sebastian is wearing: https://www.bjornborg.com/bjorn-borg-tee-black-beauty-9999-1140-90651 https://www.bjornborg.com/se/man/bjorn-borg-aidan-tights-black-beauty-9999-1192-90651

Björn Borg Sports Hour, streamed live from Fightbox Stockholm on 2020-05-07. Sebastian will guide you through a series of body-weight exercises, strength and cardio combo.

We believe that training makes you better, in all aspects of life. So every Friday at 11 a.m., we close down our office to go workout together. It's mandatory for all employees, and now we want you to join in!

Sports Hour is streamed live weekly on our Instagram @bjornborg.

https://www.instagram.com/bjornborg
https://www.bjornborg.com

Sebastian is wearing:
https://www.bjornborg.com/bjorn-borg-tee-black-beauty-9999-1140-90651
https://www.bjornborg.com/se/man/bjorn-borg-aidan-tights-black-beauty-9999-1192-90651

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLkdVZC1YT284LXln

Body-weight workout - Björn Borg x Fightbox

Take a moment of stillness to enjoy a candlelight yoga session together with Stefan Ericsson. No equipment needed. On Earth Hour, we switched our lights off as a symbol of our engagement for a better tomorrow. But Earth Hour is more than just an Hour for the planet - it's a movement for our future. A sustainable lifestyle is in our DNA, it’s what we live and breathe. Not only for training to live, to feel better and perform better in all areas of life, but also to find balance, respect nature and people. Stefan is wearing: https://www.bjornborg.com/sports-academy-tee-ivy-green-2121-1079-80111 https://www.bjornborg.com/bjorn-borg-aidan-tights-black-beauty-9999-1192-90651 https://www.bjornborg.com/borg-shorts-ivy-green-2121-1077-80111 https://www.bjornborg.com https://www.instagram.com/bjornborg

Take a moment of stillness to enjoy a candlelight yoga session together with Stefan Ericsson. No equipment needed.

On Earth Hour, we switched our lights off as a symbol of our engagement for a better tomorrow. But Earth Hour is more than just an Hour for the planet - it's a movement for our future.

A sustainable lifestyle is in our DNA, it’s what we live and breathe. Not only for training to live, to feel better and perform better in all areas of life, but also to find balance, respect nature and people.

Stefan is wearing:
https://www.bjornborg.com/sports-academy-tee-ivy-green-2121-1079-80111
https://www.bjornborg.com/bjorn-borg-aidan-tights-black-beauty-9999-1192-90651
https://www.bjornborg.com/borg-shorts-ivy-green-2121-1077-80111

https://www.bjornborg.com
https://www.instagram.com/bjornborg

YouTube Video VVVnZ2lkVWZCXy1URE1NaFVKalBXSk9nLkU3LUppRUVxNXIw

Björn Borg - Candlelit Yoga Session