Who he is, is not up to negotiation. He loves to compete in whatever he does for the outcome of it always turns out beyond than expected. Losing is never an option. Whoever tries to compete with him will consider him as a true rival. His determination of doing his best is contagious and you can always rely on him getting things done. He finds himself fortunate to have you for supporting his competitive self and will therefor appreciate your Christmas gift of our Performance Active Wear.
About Björn Borg
The Björn Borg Group owns and develops the Björn Borg brand. The brand’s mission is to build the #1 sports fashion brand for people who want to be active and attractive by 2019.
The focus of the business is on sports apparel and underwear. The company also offers footwear, bags and eyewear. Björn Borg products are sold in around 30 markets, of which the focus is on northern Europe.