Annual General Meeting 2017

This is a non-official translation of the Swedish original version. In case of differences between the English translation and the Swedish original, the Swedish text shall prevail.

The shareholders of Björn Borg AB (publ) are hereby invited to attend the annual general meeting, to be held on Thursday, 11 May 2017 at 5.30 p.m., at the company’s premises, at Tulegatan 11, Stockholm, Sweden. Registration starts at 4.45 p.m.

Notification of attendance

Shareholders who wish to attend the meeting must, firstly, be listed in the shareholders’ register maintained by Euroclear Sweden AB on Friday, 5 May 2017, and secondly, give notice of their intention to attend the meeting no later than said day (Friday, 5 May 2017), on the corporate website (http://corporate.bjornborg.com/arsstamma2017), by e-mail to stamma@bjornborg.com, by regular mail to Björn Borg AB, Tulegatan 11, 113 53 Stockholm or by telephone to +46 (0)8 506 33 700. Name, civic registration number/corporate registration number, address, telephone number and any accompanying persons, should be stated when notice is given.

Proxy holders and corporate representatives are asked to submit authorization documents to Björn Borg well in advance of the annual general meeting. Proxy forms are available on the company website corporate.bjornborg.com.

In order to attend the meeting, shareholders with custodian registered shares must have such shares temporarily registered in their own names, in the shareholders’ register maintained by Euroclear Sweden AB. In order for such registration to have been effected on Friday, 5 May 2017, the shareholder must request the custodian well in advance of this date to have its shares re-registered (so-called voting rights registration).