To help maintain a healthy work/life balance and keep negative stress at bay, we set clear goals for the whole company, broken down to every department and individual. One of those goals is what we call a “green goal”. Every individual within our organisation has a green goal, working towards the overall sustainability goals for our business. With the green goals, we hope to empower and make everyone aware of their importance on the road toward one of our three most important business goals.
Groups of people with different backgrounds and experiences are more dynamic, which leads to a better work environment and, ultimately, higher profitability. Our goal that neither gender should make up over 60% of any of Björn Borg’s key governing bodies offers somewhat of a challenge. We work in an industry with a high female representation, and most of our employees are women (65%). 22% of the Senior Management representatives are women, and 33% of the Board of Directors are women. The composition of the Board of Directors is ultimately a question for the Nomination Committee and is decided by the shareholders at the Annual General Meeting (AGM), but gender equality is one of the criteria that the nomination committee factors into its proposal to the AGM. Björn Borg tries to even out any difference in gender distribution in its recruitment process.
Below, statistics for gender- and age distribution within the Björn Borg group by Dec 31, 2021.