Press contacts around the world

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Pernilla Johansson

Corporate Communications Manager
Phone: +46 722 00 33 13
emma

Emma Lidfeldt

Marketing Director
Phone: +46 73 057 98 20

NORWAY

Fredrik Wexahl de Lange

Showroom, Loans, PR
Phone: +47 92 63 23 47
Address:

Mildh Press AS

Møllergata 12

0179 Oslo Norway

THE NETHERLANDS

Thomas Boerma

Marketing - Björn Borg Benelux
Phone: +31 646 413 808
Address:

Björn Borg Benelux

Maidstone 8

5026 SK Tilburg

Netherlands

UNITED KINGDOM AND IRELAND

Amanda Elliott

Marketing - Björn Borg UK Ltd
Phone: +447557 872312
Sports Hour with @karin__lundstrom 🔥

“Sometimes, simplify to make movement happen. Like. At home 4 exercises to target important muscles for upper back strength and core stability, week spots (for many). Do it with a band to make it really burn (challenging).

Start by moving optional way into this day 10.000 steps - walk, run, dance…

Then find a floor space and do 3-5 rounds each side for quality:
kneeling banded straight arm push 10-15 slowkneeling banded scapula w lat pull10-15 slowkneeling banded rotator pull 8-10 r/l slowplank banded lateral arm walkout 10-15 slowside hold banded arm felt pull 8-10 r/l slow
rest repeat x”

#bjornborg #TrainToLive
Centre Premium - the latest addition to our Centre Collection. Timeless pieces that never go out of style.

#bjornborg #TrainToLive
The ultimate premium feeling. 
Made from top-quality, extra-long Supima® cotton that is breathable and wrinkle-resistant. The Premium Boxer gives unrivalled comfort. And it looks incredibly good.

#bjornborg #TrainToLive
Sports Hour @vildeehaa. 

#bjornborg #TrainToLive
We’re thrilled to announce that Björn Borg and Barry’s will be partnering up during this year. With our shared values as a strong foundation, we feel that this is a perfect match.

At Björn Borg and Barry’s we share the belief that moving our bodies makes us better versions of ourselves and enriches our lives. Together we get stronger in mind, body, and soul – one sweaty workout at a time.

Expect a lot of exciting things to come!

#bjornborg #TrainToLive
A few tips for a more sustainable Monday.

#bjornborg #TrainToLive
Sports Hour with @karin__lundstrom 🤝👇

“Easy access on weekends with short at home flows, but still full connection burn. Like. Target ABS with clever add ons so it is at the same time full body stability - gymnastic strength we all benefit from. Do it with a band to make it really burn (challenging).

Start by moving optional way into this day 10.000 steps - walk, run, dance…

Then find a floor space and do 3-5 rounds for quality:
- 10 Leg raise and drop with arms straight side press to the band.
- 20 alt leg raise and drop with arms straight side press to the band.
- 10 banded alt straight connection knee to elbow.
- 10 alt crossing connection knee to elbow.
- 10 foot assisted banded lateral hip raises R/L.
- 10 banded star fish R/L.

#bjornborg #TrainToLive
Set a plan. Stick to it. 

#bjornborg #TrainToLive
Heritage.

#bjornborg #TrainToLive
We’re ready, are you? Watch this space.
What’s your best guess?

#bjornborg #TrainToLive
Spring/Summer Collection 2023.

#bjornborg #TrainToLive