Björn Borg offers clothing collections for both women and men, mainly fashionable performance apparel in colorful designs. The product range comprises two main categories: Performance and Sportswear. Today Björn Borg’s sports apparel is sold in a total of ten markets. Retailers include sports apparel and sporting goods chains, department stores, Björn Borg stores and e-tailers. Design and product development of sportswear and performance apparel was moved in 2014 from the Netherlands to Sweden and since 2015 has been managed from the Swedish head office.