Björn Borg offers clothing collections for women and men, mainly functional but fashionable sports apparel in colourful designs. The product range currently comprises two main categories: Performance and Sportswear.
Today Björn Borg’s sports apparel is sold in a total of eight markets. Retailers include sports apparel and sporting goods retailers, department stores, Björn Borg stores and online.
The operations of Björn Borg Sport in the Netherlands are being wound down at the same time that a corresponding business has been started up in the Swedish product development company Björn Borg Clothing. By having design and product development close to the core business, the company can more quickly and effectively capitalize on the transition to a sports fashion brand.