Sports apparel

Sports apparel

Björn Borg offers clothing collections for both women and men, mainly fashionable performance apparel in colorful designs. The product range comprises two main categories: Performance and Sportswear.

Today Björn Borg’s sports apparel is sold in a total of 17 markets. Retailers include sports apparel and sporting goods chains, department stores, Björn Borg stores and e-tailers.

Design and product development of sportswear and performance apparel was moved in 2014 from the Netherlands to Sweden and since 2015 has been managed from the Swedish head office.

Centre colour of the season - oil green.
This summer - enjoy a walk in nature, go for a swim, get together with your friends for an outdoor training session and finish it off by firing up the barbecue.

Get ready - a new season starts now.
For us, it’s not about running faster or lifting heavier, but to cope with the challenges we are facing, in life and in the world.⁠⁠ We #TrainToLive.
@sillestaunstrup: "Training means a lot to me these days. It helps me become the best version of myself, and also keeps me happier and stronger."
Weekend wear.
New in - Original briefs.
First swim of the year.
Perfecting underwear since 1989.
"I wanna achieve the best version of myself - that's why I #TrainToLive." @sigridbjorn
@martinhanssons spends his weekend in Centre.
Perfecting underwear since 1989.
Crafted from high-quality premium cotton and with an unrivalled fit, our Core underwear is a true icon.