Underwear

Underwear

Underwear is Björn Borg’s largest product area, with models for men, women and children in a variety of categories and segments. This is complemented by loungewear, mainly sleepwear and socks. The range consists of trendy and fashionable products with the brand’s characteristically bold prints and colors as well as collections of classic models. It also includes a performance underwear collection and several models of bras.

Björn Borg underwear is sold by independent retailers, apparel and sporting goods chains, department stores, Björn Borg stores, and our own and external e-commerce. Product development is managed within the Björn Borg Group.

Brand sales in underwear increased in 2019 to SEK 960 million (956) and the product area accounted for 59 percent (60) of total brand sales. Among large markets, Sweden, the Netherlands, Norway and Germany grew during the year, while Finland and Denmark decreased. Smaller markets such as England and Belgium reported declines compared with 2018.

 

 

Details by @tovewaldemar.
Sportswear for spring.
Lounge look by @lisa.olssons.
Outdoor season starts now.
"For me, training isn’t just about running faster or lifting heavier weights. Even though I love seeing data from my training, for me it all comes down to keeping energy moving.⁠⁠
It’s about sweating all the negative energy in me. At its best, training is about growing physical but also emotional resilience. ⁠⁠
Now or never has been the time to learn new things and change perspective so that we can live our best lives in this moment."⁠⁠
@kriselda on why she #TrainToLive.
Back details by @lisa.olssons.
@vendelasvensson wearing our SS21 Collection.
We brought the Centre Hoodie in a new colour for this season - Sycamore.
Regram @mrjulls. "During the past year, one of the things that have kept me positive is training.  My body and my mental health need it. It has become a part of my life and I'm so grateful for that.⁠⁠
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Even if I don't always feel motivated I take that time for myself and it's always worth it afterwards."⁠⁠
#TrainToLive
Whatever definition of #TrainToLive suits you, these pieces are here to support your goals.