Who we are

Who we are

The Björn Borg team is a strong team of talented and dedicated people, highly skilled in their professional roles and passionate about their work. To summarize us as a workplace, we have asked our employees to help us.

This is a summary of their description:

We love to reach our goals!

When we create goals, we help each other to reach them. We have a strong performance management toolbox and everyone has to cross the finish line. Inspired by our sporty heritage, we work hard and play hard. At Björn Borg, we believe that the work we do should provide meaning, and greet each new challenge with a positive winning-attitude. We recognize the value in collaboration, as well as taking initiative in order to reach the team’s common goals. Here, there is no such thing as giving up; we keep on fighting until we win.

We love sports!

Here at Björn Borg, we encourage healthy habits. Every Friday before lunch, we are dressed and ready for a sweaty sports hour together at a nearby gym. Working out together helps us develop our winning team, and allows us to communicate Björn Borg’s vision of an active lifestyle to our brand’s consumers.

We are passionate about what we do!

While we all have strong and unique personalities, we do have one important thing in common: a strong passion to make a difference. Our open culture and engaged team spirit encourages cooperation, and allows us to inspire and get inspired by driven team members. We share our greatest passion with other professionals, learn from each other and cherish each role within our winning team.

We’re calling it, this is the color of summer ‘24.

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@linneawidmark in Seamless Set, color Pink Diva.

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Sunday activities.

📷 @robin.ltd 

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Perfected for him since 1989.

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We know tennis. Full Racquet Club Collection now live at bjornborg.com.

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At the heart of our heritage.
The Puente Romano Tennis Club in Marbella boasts a rich history and a longstanding association with tennis legends. A pivotal figure in the club’s early years was the legendary tennis icon Björn Borg.
Borg’s ties with the Puente Romano Tennis Club strengthened significantly in 1980 when the club served as the venue for his wedding.
Although Björn Borg’s direct involvement in managing the Puente Romano Tennis Club eventually concluded, his enduring legacy laid the groundwork for the club’s esteemed status in the tennis realm.

Our entire SS24 Racquet Club Collection is shoot here, at Puente Romano Tennis Club. 

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A glimpse into our world. We #TrainToLive. Global Sales Meeting SS25.

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Recap from our launch event with @alicestenlof 🫶

📷 @cortadovisual 

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Monday motivation.

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Go The Distance - However Far. Latest Running Club drop available now.

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@_sinisofia_ in our latest additions to HS24 Collection.

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