Financial data

SEK million 2012 2013 2014 2015 2016 2017
   
Net sales, SEK m            
Brand and other 81.3 77.5 78.5 84.3 83.4 56.0
Product development 385.3 294.1 356.8 462.1 363.9 384.8
Wholesale 221.3 256.4 220.0 235.2 320.8 518.8
Retail 73.0 80.5 92.2 115.6 145.0 218.9
Intra-Group sales -209.5 -209.3 -203.0 -312.7 -274.6 -474.2
Group 551.4 499.2 544.5 584.5 638.5 704.3
           
Operating profit, SEK m            
Brand and other 16.3 14.7 19.6 24.2 19.5 35.5
Product development 48.6 4.0 34.8 37.4 33.4 19.2
Wholesale 14.6 15.5 6.3 -4.1 17.6 5.5
Retail -9.7 -13.1 -4.7 1.1 -6.3 -4.8
Group 69.8 21.2 56.0 58.6 64.2 55.4

 

Analysis in Swedish from Erik Penser Bank:

https://epaccess.penser.se/bolag/bjorn-borg/analys/

@_sinisofia_ in our latest additions to HS24 Collection.

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New color alert - Gray Mist.

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Monday motivation @alicestenlof.

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Get ready. Launching at midnight.

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Two more days 👀

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Tennis in Portofino, Italy.

📷 @thecrima 

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Recap from our Train To Live event @barryscopenhagen last Friday. Thank you all for joining us and shout out to @kon.bo for creating the amazing atmosphere in the Red Room. 🔥

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Thursday motivation.

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Tennis in LA.

📷 @brokenrackets 

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Sports Hour with @vildeehaa.

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