BJÖRN BORG AB INTERIM REPORT JANUARY – SEPTEMBER 2021

JULY 1 – SEPTEMBER 30, 2021

  • The Group’s net sales amounted to SEK 240.1 million (224.9), an increase of 6.8 percent.
  • Net sales for own e-commerce and e-tailers amounted to SEK 85.8 million (69.8), an increase of 22.8 percent.
  • The gross profit margin was 54.4 percent (50.4).
  • Operating profit amounted to SEK 52.4 million (33.4).
  • Profit after tax amounted to SEK 40.1 million (25.8).
  • Earnings per share before and after dilution amounted to SEK 1.59 (1.02).

JANUARY 1 – SEPTEMBER 30, 2021

  • The Group’s net sales amounted to SEK 587.6 million (544.8), an increase of 7.9 percent.
  • Net sales for own e-commerce and e-tailers amounted to SEK 230.5 million (173.2), an increase of 33.1 percent.
  • The gross profit margin was 54.6 percent (51.2).
  • Operating profit amounted to SEK 94.1 million (27.2).
  • Profit after tax amounted to SEK 75.0 million (17.6).
  • Earnings per share before and after dilution amounted to SEK 2.98 (0.70).

QUOTE FROM THE CEO

Björn Borg has never had higher profitability in a single quarter, nor have sales been higher in a single quarter and the profitability is now above SEK 100 million on rolling 12 months”, commented CEO Henrik Bunge.

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Get ready. Launching at midnight.

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Two more days 👀

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Tennis in Portofino, Italy.

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Recap from our Train To Live event @barryscopenhagen last Friday. Thank you all for joining us and shout out to @kon.bo for creating the amazing atmosphere in the Red Room. 🔥

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Thursday motivation.

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Tennis in LA.

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Sports Hour with @vildeehaa.

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BTS from Portugal, the team went for five days shooting upcoming Spring/Summer Collection ‘25.

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Barry’s x @bjornborg challenge is LIVE! 🔥 Let’s Train To Live with style and purpose!

MARCH 18 - APRIL 30.
8 or 12 classes in 14 days. 

Complete 8 classes to claim a sleeveless t-shirt from the #barrysxbjornborg collection or aim for 12 classes to unlock an additional 15 % discount on future class pack.

Special-priced Train To Live class pack is now available online at Barrys.com and in-studio.

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Sunday outfit.

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