Today, Björn Borg AB (publ) has updated its long-term financial targets. The targets are being updated to reflect Björn Borg's strategic priorities regarding sales growth ambitions.
Read more
Press releases - Corporate
To see only press releases which have been disclosed pursuant to legislation or other regulations, please select “Regulatory releases” below. (Valid for disclosures from July 3, 2016.)
August 2024
APRIL 1 – JUNE 30, 2024 Group net sales amounted to SEK 213.2 million (165.6), an increase of 28.7 percent. Currency neutral, net sales increased by 28.3 percent. Net sales for own e-commerce increased b...
Read more
May 2024
At Björn Borg AB’s Annual General Meeting on 16 May 2024 the following resolutions were made:Financial accounts and disposition of the company’s profit etc.The Annual General Meeting adopted the parent comp...
Read more
JANUARY 1 – MARCH 31, 2024 Group’s net sales amounted to SEK 256.8 million (246.9), an increase of 4.0 percent. Currency neutral, net sales increased by 3.7 percent. Net sales for own e-commerce increased by ...
Read more
April 2024
The Björn Borg Annual Report and Sustainability report for 2023 are now available on the corporate website.
Read more
The shareholders of Björn Borg AB (publ) ("Björn Borg") are hereby invited to the annual general meeting on Thursday, May 16, 2024 at 5:30 p.m. in Gate:1's premises, Frösundaviks allé 1, 169 70 Solna. Reg...
Read more
March 2024
Björn Borg AB hereby makes public the Nomination Committee’s proposal for the Annual General Meeting regarding the Board of Directors and the Chairman of the Board.
Read more
Björn Borg plans to fully integrate the footwear product category. This means that Björn Borg will design, develop and distribute products in the category in all markets. While the integration may imply s...
Read more
February 2024
OCTOBER 1 – DECEMBER 31, 2023 Group’s net sales amounted to SEK 197.6 million (198.4), a decrease of 0.4 percent. Currency neutral, net sales decreased by 3 percent. Net sales for own e-commerce increased by ...
Read more
Björn Borg has been informed that Unlimited Footwear Group B.V., whose subsidiary Serve&Volley B.V., as licensee is responsible for Björn Borg's product category shoes, has initiated restructuring p...
Read more
