Inbjudan till Analytiker- och presstr&auml;ff

LAUNCH EVENT @alicestenlof 🫶

Thank you all for joining us last week in Stockholm, celebrating the launch of The Movement Capsule together with Alice. Beautiful location, amazing atmosphere with amazing people.

Special thank you to the one and only @kon.bo for the tough workout, and also to @joeandthejuice @nocco @barebells @nobealoevera for the food, drinks and snacks. And of course to @hoss.agency for making all of this happen 🤝

#bjornborg #TrainToLive #alicexbjornborg

May 2

LAUNCH EVENT @alicestenlof 🫶

Thank you all for joining us last week in Stockholm, celebrating the launch of The Movement Capsule together with Alice. Beautiful location, amazing atmosphere with amazing people.

Special thank you to the one and only @kon.bo for the tough workout, and also to @joeandthejuice @nocco @barebells @nobealoevera for the food, drinks and snacks. And of course to @hoss.agency for making all of this happen 🤝

#bjornborg #TrainToLive #alicexbjornborg

We love that Sodalite Blue.

#bjornborg #TrainToLive #alicexbjornborg

Apr 30

Monday motivation @alicestenlof.

#bjornborg #TrainToLive #alicexbjornborg

Apr 29

Weekend outfit.

#bjornborg #TrainToLive

Apr 27

Get ready. Launching at midnight.

#bjornborg #TrainToLive #alicexbjornborg

Apr 24

Two more days 👀

#bjornborg #TrainToLive #alicexbjornborg

Apr 23

Tennis in Portofino, Italy.

📷 @thecrima

#bjornborg #TrainToLive

Apr 20

Performance underwear for him, with extra long legs for a comfortable and stylish look.
Whether you want a pair of quick-drying underwear for a sweaty workout or a pair with extra smooth seams underneath your pants, the Performance Boxer is the way to go.

Available in colours black and white in our HS24 Collection.

#bjornborg #TrainToLive

Apr 17

Performance underwear for him, with extra long legs for a comfortable and stylish look.
Whether you want a pair of quick-drying underwear for a sweaty workout or a pair with extra smooth seams underneath your pants, the Performance Boxer is the way to go.

Available in colours black and white in our HS24 Collection.

#bjornborg #TrainToLive

New colour alert: Diva Pink. Explore our latest arrivals from our HS24 Collection now.

#bjornborg #TrainToLive

Apr 16

Recap from our Train To Live event @barryscopenhagen last Friday. Thank you all for joining us and shout out to @kon.bo for creating the amazing atmosphere in the Red Room. 🔥

#bjornborg #TrainToLive #traintolivebarrys #thebestworkoutintheworld

Apr 15

Thursday motivation.

#bjornborg #TrainToLive

Apr 11

@mdeler wearing Studio Oversized set.

#bjornborg #TrainToLive

Apr 9

Perfected for her since 1992. Core Original now live.

#bjornborg #TrainToLive

Apr 4

Recap from a high-intensity workout led by the one and only @kon.bo at @magasindunord 💪 Thank you all for joining!

📷 @irfaankhann

#bjornborg #TrainToLive

Apr 2

Tennis in LA.

📷 @brokenrackets

#bjornborg #TrainToLive

Mar 30

Sports Hour with @vildeehaa.

#bjornborg #TrainToLive

Mar 28

This is your reminder to stay consistent. Consistency builds momentum. Momentum creates motivation.

#bjornborg #TrainToLive

Mar 27

BTS from Portugal, the team went for five days shooting upcoming Spring/Summer Collection ‘25.

#bjornborg #TrainToLive #bts

Mar 26

Recap from Friday’s #TrainToLive event @barrysnorway in Oslo 💪 Thank you all for joining an intense workout by @sofiejagtoyen followed by food and drinks. Next up: Copenhagen!

#bjornborg #TrainToLiveBarrys #thebestworkoutintheworld

Mar 25

Recap from Friday’s #TrainToLive event @barrysnorway in Oslo 💪 Thank you all for joining an intense workout by @sofiejagtoyen followed by food and drinks. Next up: Copenhagen!

#bjornborg #TrainToLiveBarrys #thebestworkoutintheworld

We’re proud to announce our collaboration with Swedish shoemaker Myrqvist – known for their top-quality footwear with Scandinavian minimalistic design. Launching style Båstad in two colors, beige and white, now available online at bjornborg.com.

#bjornborg #TrainToLive

Mar 21