A limited edition collection named Iconic is available as part of the Björn Borg AW15 release. The Iconic collection unites Björn Borg’s sports heritage with the contemporary urban edge that has become the company trademark. The brand’s original legacy is brought into the present, pairing the iconic waistband with modern materials, silhouettes and functionality.

The iconic collection offers a short and a trunk for him; mini shorts, a bra and a sports top for her. For him, the Perfect Fit technology is based on a 95% cotton and 5% elastane mix for a soft and light feel.

Mini shorts for her provide a feminine cut with few seams to give a sleek appearance and supreme comfort and fit. A fabric mould is used to provide light support in the bras, made from an extra soft cotton/modal blend.

The colours black, white and grey mélange, combined with elastics inspired by the brand’s athletic past, create a clean and minimal look.

The Iconic products are available in select retailers and through as of mid August 2015. Prices range between €20 and 40.

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Essentials for the summer getaway.

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We’re calling it, this is the color of summer ‘24.

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@linneawidmark in Seamless Set, color Diva Pink.

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Sunday activities.


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Perfected for him since 1989.

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We know tennis. Full Racquet Club Collection now live at

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At the heart of our heritage.
The Puente Romano Tennis Club in Marbella boasts a rich history and a longstanding association with tennis legends. A pivotal figure in the club’s early years was the legendary tennis icon Björn Borg.
Borg’s ties with the Puente Romano Tennis Club strengthened significantly in 1980 when the club served as the venue for his wedding.
Although Björn Borg’s direct involvement in managing the Puente Romano Tennis Club eventually concluded, his enduring legacy laid the groundwork for the club’s esteemed status in the tennis realm.

Our entire SS24 Racquet Club Collection is shoot here, at Puente Romano Tennis Club. 

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Recap from our launch event with @alicestenlof 🫶

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