AN ICONIC LAUNCH: THE LIMITED EDITION UNDERWEAR RANGE ‘ICONIC’ OUT NOW

A limited edition collection named Iconic is available as part of the Björn Borg AW15 release. The Iconic collection unites Björn Borg’s sports heritage with the contemporary urban edge that has become the company trademark. The brand’s original legacy is brought into the present, pairing the iconic waistband with modern materials, silhouettes and functionality.

The iconic collection offers a short and a trunk for him; mini shorts, a bra and a sports top for her. For him, the Perfect Fit technology is based on a 95% cotton and 5% elastane mix for a soft and light feel.

Mini shorts for her provide a feminine cut with few seams to give a sleek appearance and supreme comfort and fit. A fabric mould is used to provide light support in the bras, made from an extra soft cotton/modal blend.

The colours black, white and grey mélange, combined with elastics inspired by the brand’s athletic past, create a clean and minimal look.

The Iconic products are available in select retailers and through http://www.bjornborg.com as of mid August 2015. Prices range between €20 and 40.

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