Arthur Engel new President of Björn Borg


As a result of these changes, Björn Borg will retain Nils Vinberg’s competence and extensive knowledge of Björn Borg’s operations, at the same time that operating management, through the appointments of Arthur Engel and Henrik Fischer, will add unique know-how and experience in successfully developing a Swedish brand in the international apparel market.

“Nils Vinberg has done a fantastic job as President and has been an important driving force developing Björn Borg to a listed billion kronor company with representation on 16 markets. We have been discussing for some time how we could strengthen our prospects of further international expansion. Now we take the next step in the development of the company and are very pleased to have hired Arthur Engel and Henrik Fischer, both providing important competence for powerful efforts going forward”, says Fredrik Lövstedt, Chairman of Björn Borg.

Arthur Engel, 40, was previously President of Gant, where he led, over a seven-year period, improvements to company’s product offering and a profitable geographic expansion. Prior to that, he held executive positions with Leo Burnett Sweden and gained many years of experience in branding and the retail sector. Henrik Fischer, 41, most recently served as President of Polarn O. Pyret, prior to which he spent 17 years with the Gant group, where he was responsible for production, new markets and the licensees, among other things. Arthur Engel and Henrik Fischer will take up their new positions on
November 3.

“Henrik and I feel honored for this opportunity to work with one of Sweden’s strongest brands internationally. We hope, and believe, that with our know-how and experience we can contribute, together with the team at Björn Borg, to the steering of the brand, the company and the distribution model toward new goals,” says Arthur Engel, the newly appointed President of Björn Borg.

Björn Borg has previously offered other employees and the company’s management the opportunity to acquire warrants as part of a number of incentive programs. The Board of Directors of Björn Borg now intends to decide whether to call an extraordinary general meeting to ratify a new incentive program for Arthur Engel and Henrik Fischer, which would give them the opportunity to acquire a total of 1,250,000 warrants, each entitling them to subscribe for one new share in Björn Borg.

For further information, please contact:
Fredrik Lövstedt, the Chairman of the Board, mobile: +46 708 59 54 80, fredrik.lovstedt@bjornborg.com
Nils Vinberg, President and CEO, telephone +46 8 506 33 700, mobile +46 708 63 11 01, nils.vinberg@bjornborg.com
Arthur Engel, appointed President, mobile +46 701 813 401
Press contact, mobile +46 709 814 012

Tags & categories

We know tennis. Full Racquet Club Collection now live at bjornborg.com.

#bjornborg #TrainToLive
At the heart of our heritage.
The Puente Romano Tennis Club in Marbella boasts a rich history and a longstanding association with tennis legends. A pivotal figure in the club’s early years was the legendary tennis icon Björn Borg.
Borg’s ties with the Puente Romano Tennis Club strengthened significantly in 1980 when the club served as the venue for his wedding.
Although Björn Borg’s direct involvement in managing the Puente Romano Tennis Club eventually concluded, his enduring legacy laid the groundwork for the club’s esteemed status in the tennis realm.

Our entire SS24 Racquet Club Collection is shoot here, at Puente Romano Tennis Club. 

#bjornborg #TrainToLive
A glimpse into our world. We #TrainToLive. Global Sales Meeting SS25.

#bjornborg
Recap from our launch event with @alicestenlof 🫶

📷 @cortadovisual 

#bjornborg #TrainToLive #alicexbjornborg
Monday motivation.

#bjornborg #TrainToLive
Go The Distance - However Far. Latest Running Club drop available now.

#bjornborg #TrainToLive
@_sinisofia_ in our latest additions to HS24 Collection.

#bjornborg #TrainToLive
New color alert - Gray Mist.

#bjornborg #TrainToLive
Monday motivation @alicestenlof.

#bjornborg #TrainToLive #alicexbjornborg
Get ready. Launching at midnight.

#bjornborg #TrainToLive #alicexbjornborg
Two more days 👀

#bjornborg #TrainToLive #alicexbjornborg
Tennis in Portofino, Italy.

📷 @thecrima 

#bjornborg #TrainToLive
Recap from our Train To Live event @barryscopenhagen last Friday. Thank you all for joining us and shout out to @kon.bo for creating the amazing atmosphere in the Red Room. 🔥

#bjornborg #TrainToLive #traintolivebarrys #thebestworkoutintheworld