BJÖRN BORG AB INTERIM REPORT JANUARY – JUNE 2016

1 APRIL – 30 JUNE, 2016

  • The Group’s net sales increased by 23.2 percent to SEK 122.2 million (99.2). Excluding currency effects, sales increased by 24.8 percent.
  • The gross profit margin was 53.5 percent (53.0).
  • Operating profit amounted to SEK 0.3 million, against a year-earlier loss of SEK 1.7 million.
  • The loss after tax was SEK 2.2 million, against a year-earlier loss of SEK 2.3 million..
  • Earnings per share before dilution amounted to SEK –0.09 (–0.04) and earnings per share after dilution amounted to SEK –0.08 (–0.04).

1 JANUARY – 30 JUNE, 2016

  • The Group’s net sales increased by 21.7 percent to SEK 280.2 million (230.3). Excluding currency effects, sales increased by 22.4 percent.
  • The gross profit margin was 51.5 percent (53.4).
  • Operating profit amounted to SEK 14.2 million (11.2).
  • Profit after tax amounted to SEK 4.3 million (12.6).
  • Earnings per share before dilution amounted to SEK 0.20 (0.57) and earnings per share after dilution amounted to SEK 0.20 (0.57).

QUOTE FROM THE CEO

“During the quarter we strengthened our position as planned in sports and sports apparel, especially in our male target market. In one of our consumer surveys, 25 percent of respondents said they would buy athletic apparel from us, and in both the Netherlands and Norway we ranked fourth among men. We succeeded at the same time in maintaining our strong position in men’s underwear, where we remain number 1 in all our priority markets,” said CEO Henrik Bunge.

For further information, please contact:

Henrik Bunge, CEO, telephone +46 8 506 33 700
Daniel Grohman, CFO, telephone +46 8 506 33 700

Björn Borg is required to make public the information in this interim report in accordance with the Securities Market Act.
The information was released for publication on August 19, 2016 at 7:30 pm (CET).

Essentials for the summer getaway.

#bjornborg #TrainToLive
We’re calling it, this is the color of summer ‘24.

#bjornborg #TrainToLive
@linneawidmark in Seamless Set, color Diva Pink.

#bjornborg #TrainToLive
Sunday activities.

📷 @robin.ltd 

#bjornborg #TrainToLive
Perfected for him since 1989.

#bjornborg #TrainToLive
We know tennis. Full Racquet Club Collection now live at bjornborg.com.

#bjornborg #TrainToLive
At the heart of our heritage.
The Puente Romano Tennis Club in Marbella boasts a rich history and a longstanding association with tennis legends. A pivotal figure in the club’s early years was the legendary tennis icon Björn Borg.
Borg’s ties with the Puente Romano Tennis Club strengthened significantly in 1980 when the club served as the venue for his wedding.
Although Björn Borg’s direct involvement in managing the Puente Romano Tennis Club eventually concluded, his enduring legacy laid the groundwork for the club’s esteemed status in the tennis realm.

Our entire SS24 Racquet Club Collection is shoot here, at Puente Romano Tennis Club. 

#bjornborg #TrainToLive
A glimpse into our world. We #TrainToLive. Global Sales Meeting SS25.

#bjornborg
Recap from our launch event with @alicestenlof 🫶

📷 @cortadovisual 

#bjornborg #TrainToLive #alicexbjornborg
Monday motivation.

#bjornborg #TrainToLive