BJÖRN BORG AB INTERIM REPORT JANUARY – JUNE 2020

APRIL 1 – JUNE 30, 2020

  • The Group’s net sales increased 4.4 percent to SEK 148.0 million (141.7). Excluding currency effects, sales rose 8.0 percent.
  • Net sales for own e-commerce increased 77 percent to SEK 20.3 million (11.5). Net sales for own e-commerce and e-tailers amounted to SEK 50.1 million (31.6), an increase of 58 percent.
  • The gross profit margin was 49.1 percent (55.4).
  • The operating loss amounted to SEK –13.4 million (–1.7).
  • The loss after tax amounted to SEK –18.8 million (–2.3).
  • Earnings per share before and after dilution amounted to SEK –0.75 (–0.09).

JANUARY 1 – JUNE 30, 2020

  • The Group’s net sales decreased 3.0 percent to SEK 319.9 million (329.9). Excluding currency effects, sales rose 0.6 percent.
  • Net sales for own e-commerce increased 47 percent to SEK 37.7 million (25.7). Net sales for own e-commerce and e-tailers amounted to SEK 102.8 million (85.1), an increase of 21 percent.
  • The gross profit margin was 51.8 percent (56.2).
  • The operating loss amounted to SEK –6.2 million (16.9).
  • The loss after tax amounted to SEK –8.2 million (14.6).
  • Earnings per share before and after dilution amounted to SEK –0.33 (0.58).

QUOTE FROM THE CEO

I am proud of how all our employees have acted in a very challenging time. We have demonstrated an ability to quickly adapt and drive our business to the consumer, with sales to the company’s e-commerce partners, and also our own e-commerce, where sales rose 77 percent”, commented CEO Henrik Bunge.

For further information, please contact:

Henrik Bunge, CEO, telephone +46 8 506 33 700
Jens Nyström, CFO, telephone +46 8 506 33 700

This information is information that Björn Borg AB is obliged to make public pursuant to the EU Market Abuse Regulation and the Securities Markets Act. The information was submitted for publication, through the agency of the contact person set out above on August 18, 2020 at 7:30 am (CET).

We know tennis. Full Racquet Club Collection now live at bjornborg.com.

#bjornborg #TrainToLive
At the heart of our heritage.
The Puente Romano Tennis Club in Marbella boasts a rich history and a longstanding association with tennis legends. A pivotal figure in the club’s early years was the legendary tennis icon Björn Borg.
Borg’s ties with the Puente Romano Tennis Club strengthened significantly in 1980 when the club served as the venue for his wedding.
Although Björn Borg’s direct involvement in managing the Puente Romano Tennis Club eventually concluded, his enduring legacy laid the groundwork for the club’s esteemed status in the tennis realm.

Our entire SS24 Racquet Club Collection is shoot here, at Puente Romano Tennis Club. 

#bjornborg #TrainToLive
A glimpse into our world. We #TrainToLive. Global Sales Meeting SS25.

#bjornborg
Recap from our launch event with @alicestenlof 🫶

📷 @cortadovisual 

#bjornborg #TrainToLive #alicexbjornborg
Monday motivation.

#bjornborg #TrainToLive
Go The Distance - However Far. Latest Running Club drop available now.

#bjornborg #TrainToLive
@_sinisofia_ in our latest additions to HS24 Collection.

#bjornborg #TrainToLive
New color alert - Gray Mist.

#bjornborg #TrainToLive
Monday motivation @alicestenlof.

#bjornborg #TrainToLive #alicexbjornborg
Get ready. Launching at midnight.

#bjornborg #TrainToLive #alicexbjornborg
Two more days 👀

#bjornborg #TrainToLive #alicexbjornborg
Tennis in Portofino, Italy.

📷 @thecrima 

#bjornborg #TrainToLive