BJÖRN BORG AB INTERIM REPORT JANUARY – JUNE 2022

APRIL 1 – JUNE 30, 2022

  • Group’s net sales amounted to SEK 161.5 million (162.8), a decrease of 0.8 percent.
  • Net sales for own e-commerce and e-tailers amounted to SEK 51.6 million (61.3), a decrease of 15.9 percent. Net sales for own e-commerce increased with 18 percent to SEK 27.0 million (22.8).
  • Gross profit margin was 54.5 percent (56.3). Currency neutral the gross profit margin was 59.6 percent, an increase of 3.3 percentage points.
  • Operating profit amounted to SEK 5.2 million (19.3).
  • Profit after tax amounted to SEK 0.3 million (13.5).
  • Earnings per share before and after dilution amounted to SEK 0.01 (0.54).

JANUARY 1 – JUNE 30, 2022

  • Group’s net sales amounted to SEK 388.2 million (347.5), an increase of 11.7 percent.
  • Net sales for own e-commerce and e-tailers amounted to SEK 143.7 million (132.7), an increase of 8.3 percent. Net sales for own e-commerce increased with 11 percent to SEK 52.2 million (47.2).
  • Gross profit margin was 51.9 percent (54.7). Currency neutral the gross profit margin was 55.6 percent, an increase of 0.9 percentage points.
  • Operating profit amounted to SEK 34.5 million (41.7), a decrease of 17.3 percent.
  • Profit after tax amounted to SEK 23.4 million (34.9).
  • Earnings per share before and after dilution amounted to SEK 0.93 (1.39).

QUOTE FROM THE CEO

“We see strong growth in own e-commerce that increase with 18 percent in the quarter and a gross profit margin that currency neutral grow strongly”, commented CEO Henrik Bunge.

Tags & categories

We’re calling it, this is the color of summer ‘24.

#bjornborg #TrainToLive
@linneawidmark in Seamless Set, color Pink Diva.

#bjornborg #TrainToLive
Sunday activities.

📷 @robin.ltd 

#bjornborg #TrainToLive
Perfected for him since 1989.

#bjornborg #TrainToLive
We know tennis. Full Racquet Club Collection now live at bjornborg.com.

#bjornborg #TrainToLive
At the heart of our heritage.
The Puente Romano Tennis Club in Marbella boasts a rich history and a longstanding association with tennis legends. A pivotal figure in the club’s early years was the legendary tennis icon Björn Borg.
Borg’s ties with the Puente Romano Tennis Club strengthened significantly in 1980 when the club served as the venue for his wedding.
Although Björn Borg’s direct involvement in managing the Puente Romano Tennis Club eventually concluded, his enduring legacy laid the groundwork for the club’s esteemed status in the tennis realm.

Our entire SS24 Racquet Club Collection is shoot here, at Puente Romano Tennis Club. 

#bjornborg #TrainToLive
A glimpse into our world. We #TrainToLive. Global Sales Meeting SS25.

#bjornborg
Recap from our launch event with @alicestenlof 🫶

📷 @cortadovisual 

#bjornborg #TrainToLive #alicexbjornborg
Monday motivation.

#bjornborg #TrainToLive
Go The Distance - However Far. Latest Running Club drop available now.

#bjornborg #TrainToLive
@_sinisofia_ in our latest additions to HS24 Collection.

#bjornborg #TrainToLive