BJÖRN BORG AB INTERIM REPORT JANUARY – JUNE 2022

APRIL 1 – JUNE 30, 2022

  • Group’s net sales amounted to SEK 161.5 million (162.8), a decrease of 0.8 percent.
  • Net sales for own e-commerce and e-tailers amounted to SEK 51.6 million (61.3), a decrease of 15.9 percent. Net sales for own e-commerce increased with 18 percent to SEK 27.0 million (22.8).
  • Gross profit margin was 54.5 percent (56.3). Currency neutral the gross profit margin was 59.6 percent, an increase of 3.3 percentage points.
  • Operating profit amounted to SEK 5.2 million (19.3).
  • Profit after tax amounted to SEK 0.3 million (13.5).
  • Earnings per share before and after dilution amounted to SEK 0.01 (0.54).

JANUARY 1 – JUNE 30, 2022

  • Group’s net sales amounted to SEK 388.2 million (347.5), an increase of 11.7 percent.
  • Net sales for own e-commerce and e-tailers amounted to SEK 143.7 million (132.7), an increase of 8.3 percent. Net sales for own e-commerce increased with 11 percent to SEK 52.2 million (47.2).
  • Gross profit margin was 51.9 percent (54.7). Currency neutral the gross profit margin was 55.6 percent, an increase of 0.9 percentage points.
  • Operating profit amounted to SEK 34.5 million (41.7), a decrease of 17.3 percent.
  • Profit after tax amounted to SEK 23.4 million (34.9).
  • Earnings per share before and after dilution amounted to SEK 0.93 (1.39).

QUOTE FROM THE CEO

“We see strong growth in own e-commerce that increase with 18 percent in the quarter and a gross profit margin that currency neutral grow strongly”, commented CEO Henrik Bunge.

Tags & categories

Recap from our Train To Live event @barryscopenhagen last Friday. Thank you all for joining us and shout out to @kon.bo for creating the amazing atmosphere in the Red Room. 🔥

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Thursday motivation.

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Tennis in LA.

📷 @brokenrackets 

#bjornborg #TrainToLive
Sports Hour with @vildeehaa.

#bjornborg #TrainToLive
BTS from Portugal, the team went for five days shooting upcoming Spring/Summer Collection ‘25.

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@toni.hrlb in six SS24 outfits.

#bjornborg #TrainToLive
Barry’s x @bjornborg challenge is LIVE! 🔥 Let’s Train To Live with style and purpose!

MARCH 18 - APRIL 30.
8 or 12 classes in 14 days. 

Complete 8 classes to claim a sleeveless t-shirt from the #barrysxbjornborg collection or aim for 12 classes to unlock an additional 15 % discount on future class pack.

Special-priced Train To Live class pack is now available online at Barrys.com and in-studio.

Let’s embrace the challenge!

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Sunday outfit.

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Ready to turn heads while you turn up the intensity? Let’s Train To Live with style and purpose — join the Barry’s x Björn Borg challenge. March 18th to April 30th. 
Complete 8 or 12 classes in 14 days to earn exclusive merch + unlock discount (15%) on future class package. Special-priced 8 or 12 Train To Live class pack is available online or in-studio.
Also, you get 20 % off at bjornborg.com.

Let’s embrace the challenge and live life to the fullest! 

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Heritage.

📷 @ibs_almahmoud 

#bjornborg #TrainToLive