Björn Borg AB Interim Report January – March 2016

Sales increases

1 January – 31 March, 2016

  • The Group’s net sales increased by 21 percent to SEK 158.1 million (131.1). Sales were not affected by exchange rates.
  • The gross profit margin was 50.0 percent (53.6).
  • Operating profit amounted to SEK 13.9 million (12.8).
  • Profit after tax amounted to SEK 6.5 million (14.9).
  • Earnings per share before dilution amounted to SEK 0.28 (0.61) and earnings per share after dilution amounted to SEK 0.28 (0.61).

Quote from the CEO

“The performance of our own stores remains good and sales for comparable units increased by over 15 percent compared with Q1 2015. Our own e-commerce continues to post strong growth, +103 percent. In total, Björn Borg’s sales rose during the first quarter 2016 by 21 percent versus the comparable quarter of 2015,” noted CEO Henrik Bunge.

For further information, please contact:

Henrik Bunge, CEO, telephone +46 8 506 33 700
Daniel Grohman, CFO, telephone +46 8 506 33 700

Björn Borg is required to make public the information in this interim report in accordance with the Securities Market Act. The information was released for publication on May 19, 2016 at 5:30 pm (CET).

Tags & categories

Thursday motivation.

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Tennis in LA.

📷 @brokenrackets 

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Sports Hour with @vildeehaa.

#bjornborg #TrainToLive
BTS from Portugal, the team went for five days shooting upcoming Spring/Summer Collection ‘25.

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@toni.hrlb in six SS24 outfits.

#bjornborg #TrainToLive
Barry’s x @bjornborg challenge is LIVE! 🔥 Let’s Train To Live with style and purpose!

MARCH 18 - APRIL 30.
8 or 12 classes in 14 days. 

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Special-priced Train To Live class pack is now available online at Barrys.com and in-studio.

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Sunday outfit.

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Ready to turn heads while you turn up the intensity? Let’s Train To Live with style and purpose — join the Barry’s x Björn Borg challenge. March 18th to April 30th. 
Complete 8 or 12 classes in 14 days to earn exclusive merch + unlock discount (15%) on future class package. Special-priced 8 or 12 Train To Live class pack is available online or in-studio.
Also, you get 20 % off at bjornborg.com.

Let’s embrace the challenge and live life to the fullest! 

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Heritage.

📷 @ibs_almahmoud 

#bjornborg #TrainToLive
Must-haves. Studio oversized set together with Logo Core Thong.

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We’re not talking game-changers - we’re the legends.

With an underwear legacy that screams market domination, quality underwear is kind of our thing. We’ve been on this journey for over a decade, perfecting materials, fit and comfort like it’s an art form - now we’re proud to introduce new flattering designs to match.

#bjornborg #TrainToLive