Björn Borg AB Interim Report January – March 2016

Sales increases

1 January – 31 March, 2016

  • The Group’s net sales increased by 21 percent to SEK 158.1 million (131.1). Sales were not affected by exchange rates.
  • The gross profit margin was 50.0 percent (53.6).
  • Operating profit amounted to SEK 13.9 million (12.8).
  • Profit after tax amounted to SEK 6.5 million (14.9).
  • Earnings per share before dilution amounted to SEK 0.28 (0.61) and earnings per share after dilution amounted to SEK 0.28 (0.61).

Quote from the CEO

“The performance of our own stores remains good and sales for comparable units increased by over 15 percent compared with Q1 2015. Our own e-commerce continues to post strong growth, +103 percent. In total, Björn Borg’s sales rose during the first quarter 2016 by 21 percent versus the comparable quarter of 2015,” noted CEO Henrik Bunge.

For further information, please contact:

Henrik Bunge, CEO, telephone +46 8 506 33 700
Daniel Grohman, CFO, telephone +46 8 506 33 700

Björn Borg is required to make public the information in this interim report in accordance with the Securities Market Act. The information was released for publication on May 19, 2016 at 5:30 pm (CET).

Tags & categories

Get ready. Launching at midnight.

#bjornborg #TrainToLive #alicexbjornborg
Two more days 👀

#bjornborg #TrainToLive #alicexbjornborg
Tennis in Portofino, Italy.

📷 @thecrima 

#bjornborg #TrainToLive
Recap from our Train To Live event @barryscopenhagen last Friday. Thank you all for joining us and shout out to @kon.bo for creating the amazing atmosphere in the Red Room. 🔥

#bjornborg #TrainToLive #traintolivebarrys #thebestworkoutintheworld
Thursday motivation.

#bjornborg #TrainToLive
Tennis in LA.

📷 @brokenrackets 

#bjornborg #TrainToLive
Sports Hour with @vildeehaa.

#bjornborg #TrainToLive
BTS from Portugal, the team went for five days shooting upcoming Spring/Summer Collection ‘25.

#bjornborg #TrainToLive #bts
@toni.hrlb in six SS24 outfits.

#bjornborg #TrainToLive
Barry’s x @bjornborg challenge is LIVE! 🔥 Let’s Train To Live with style and purpose!

MARCH 18 - APRIL 30.
8 or 12 classes in 14 days. 

Complete 8 classes to claim a sleeveless t-shirt from the #barrysxbjornborg collection or aim for 12 classes to unlock an additional 15 % discount on future class pack.

Special-priced Train To Live class pack is now available online at Barrys.com and in-studio.

Let’s embrace the challenge!

#bjornborg #TrainToLiveBarrys #thebestworkoutintheworld
Sunday outfit.

#bjornborg #TrainToLive