BJÖRN BORG AB INTERIM REPORT JANUARY – MARCH 2024

JANUARY 1 – MARCH 31, 2024

  • Group’s net sales amounted to SEK 256.8 million (246.9), an increase of 4.0 percent. Currency neutral, net sales increased by 3.7 percent.
  • Net sales for own e-commerce increased by 21 percent to SEK 40.6 million (33.4), sales for own e-commerce and e-tailers amounted to SEK 107.1 million (92.9), an increase of 15 percent.
  • The gross profit margin amounted to 53.3 percent (52.2). Currency-neutral, the gross profit margin amounted to 53.1 percent, an increase of 0.9 percentage points.
  • Operating profit amounted to SEK 33.5 million (31.4), an increase of 7 percent. Currency neutral, the operating profit amounted to SEK 32.7 million, an increase of SEK 4 percent.
  • Profit after tax amounted to SEK 21.2 million (24.8), a decrease of 14 percent.
  • Earnings per share before and after dilution amounted to SEK 0.84 (0.99).

QUOTE FROM THE CEO, HENRIK BUNGE

What I’m most pleased with is our continued strong growth in sportswear, which amounted to 24 percent

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We’re calling it, this is the color of summer ‘24.

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@linneawidmark in Seamless Set, color Pink Diva.

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Sunday activities.

📷 @robin.ltd 

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Perfected for him since 1989.

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We know tennis. Full Racquet Club Collection now live at bjornborg.com.

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At the heart of our heritage.
The Puente Romano Tennis Club in Marbella boasts a rich history and a longstanding association with tennis legends. A pivotal figure in the club’s early years was the legendary tennis icon Björn Borg.
Borg’s ties with the Puente Romano Tennis Club strengthened significantly in 1980 when the club served as the venue for his wedding.
Although Björn Borg’s direct involvement in managing the Puente Romano Tennis Club eventually concluded, his enduring legacy laid the groundwork for the club’s esteemed status in the tennis realm.

Our entire SS24 Racquet Club Collection is shoot here, at Puente Romano Tennis Club. 

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A glimpse into our world. We #TrainToLive. Global Sales Meeting SS25.

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Recap from our launch event with @alicestenlof 🫶

📷 @cortadovisual 

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Monday motivation.

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Go The Distance - However Far. Latest Running Club drop available now.

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@_sinisofia_ in our latest additions to HS24 Collection.

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