BJÖRN BORG AB INTERIM REPORT JANUARY – SEPTEMBER 2020

JULY 1 – SEPTEMBER 30, 2020

  • The Group’s net sales decreased 2.5 percent to SEK 224.9 million (230.6). Excluding currency effects, sales decreased 0.1 percent.
  • Net sales for own e-commerce increased 13 percent to SEK 20.7 million (18.3). Net sales for own e-commerce and e-tailers amounted to SEK 67.8 million (57.9), an increase of 17 percent.
  • The gross profit margin was 50.4 percent (52.5).
  • Operating profit amounted to SEK 33.4 million (33.1).
  • Profit after tax amounted to SEK 25.8 million (27.0).
  • Earnings per share before and after dilution amounted to SEK 1.02 (1.07).

JANUARY 1 – SEPTEMBER 30, 2020

  • The Group’s net sales decreased 2.8 percent to SEK 544.8 million (560.4). Excluding currency effects, sales decreased 2.6 percent.
  • Net sales for own e-commerce increased 33 percent to SEK 58.5 million (44.0). Net sales for own e-commerce and e-tailers amounted to SEK 170.7 million (143.0), an increase of 19 percent.
  • The gross profit margin was 51.2 percent (54.7).
  • Operating profit amounted to SEK 27.2 million (49.9).
  • Profit after tax amounted to SEK 17.6 million (41.6).
  • Earnings per share before and after dilution amounted to SEK 0.70 (1.66).

QUOTE FROM THE CEO

Our biggest victory is that we maintain our market leadership in underwear for men, at the same time our sportswear collection has been well received during the quarter and sales increased by 43 percent on our own e-commerce compared with the previous year. In addition, we see an increased profitability for the sportswear category, which is planned and very gratifying”, commented CEO Henrik Bunge.

 

Video presentation in Swedish: https://www.youtube.com/watch?v=-_KV2RJ514g

Recap from our Train To Live event @barryscopenhagen last Friday. Thank you all for joining us and shout out to @kon.bo for creating the amazing atmosphere in the Red Room. 🔥

#bjornborg #TrainToLive #traintolivebarrys #thebestworkoutintheworld
Thursday motivation.

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Tennis in LA.

📷 @brokenrackets 

#bjornborg #TrainToLive
Sports Hour with @vildeehaa.

#bjornborg #TrainToLive
BTS from Portugal, the team went for five days shooting upcoming Spring/Summer Collection ‘25.

#bjornborg #TrainToLive #bts
@toni.hrlb in six SS24 outfits.

#bjornborg #TrainToLive
Barry’s x @bjornborg challenge is LIVE! 🔥 Let’s Train To Live with style and purpose!

MARCH 18 - APRIL 30.
8 or 12 classes in 14 days. 

Complete 8 classes to claim a sleeveless t-shirt from the #barrysxbjornborg collection or aim for 12 classes to unlock an additional 15 % discount on future class pack.

Special-priced Train To Live class pack is now available online at Barrys.com and in-studio.

Let’s embrace the challenge!

#bjornborg #TrainToLiveBarrys #thebestworkoutintheworld
Sunday outfit.

#bjornborg #TrainToLive
Ready to turn heads while you turn up the intensity? Let’s Train To Live with style and purpose — join the Barry’s x Björn Borg challenge. March 18th to April 30th. 
Complete 8 or 12 classes in 14 days to earn exclusive merch + unlock discount (15%) on future class package. Special-priced 8 or 12 Train To Live class pack is available online or in-studio.
Also, you get 20 % off at bjornborg.com.

Let’s embrace the challenge and live life to the fullest! 

#bjornborg #TrainToLiveBarrys #thebestworkoutintheworld
Heritage.

📷 @ibs_almahmoud 

#bjornborg #TrainToLive