BJÖRN BORG AB YEAR-END REPORT JANUARY – DECEMBER 2020

OCTOBER 1 – DECEMBER 31, 2020

  • The Group’s net sales decreased 18.4 percent to SEK 160.4 million (196.4). Excluding currency effects, sales decreased 15.0 percent.
  • Net sales for own e-commerce increased 53 percent to SEK 24.9 million (16.2). Net sales for own e-commerce and e-tailers amounted to SEK 56.1 million (51.5), an increase of 9 percent.
  • The gross profit margin was 56.6 percent (50.8).
  • Operating profit amounted to SEK 6.5 million (1.4).
  • Profit after tax amounted to SEK 1.3 million (–2.7).
  • Earnings per share before and after dilution amounted to SEK 0.05 (–0.11).

JANUARY 1 – DECEMBER 31, 2020

  • The Group’s net sales decreased 6.8 percent to SEK 705.2 million (756.9). Excluding currency effects, sales decreased 5.8 percent.
  • Net sales for own e-commerce increased 38 percent to SEK 83.3 million (60.2). Net sales for own e-commerce and e-tailers amounted to SEK 227.8 million (195.0), an increase of 17 percent.
  • The gross profit margin was 52.5 percent (53.7).
  • Operating profit amounted to SEK 33.7 million (51.4).
  • Profit after tax amounted to SEK 18.8 million (38.9).
  • Earnings per share before and after dilution amounted to SEK 0.75 (1.55).
  • The Board of Directors has decided to propose to the Annual General Meeting a distribution of SEK 1.50 (0.00) per share, totaling SEK 37.7 million (0.0).

QUOTE FROM THE CEO

Our own e-commerce continues to perform well and grew by 53 percent to SEK 24.9 million (16.2). Our increased focus on e-tailers has not changed and together with our own e-commerce now accounts for more than one third of our digital sales”, commented CEO Henrik Bunge.

Tags & categories

Tennis court at Grand Hotel Tremezzo, Italy.

#bjornborg #TrainToLive
Behind the scenes from XMAS23 Collection photo shoot in Åre earlier this year.

#bjornborg #TrainToLive
Running in California with @klaravilda.

#bjornborg #TrainToLive
Are you empowering yourself becoming the best version of yourself today?

#bjornborg #TrainToLive
Two essentials for high intensity training, the slightly lighter Borg Athletic T-shirt and our long time classic Borg T-shirt. Both made with recycled and sustainably sourced materials. For you to look good, and feel good while becoming the best version of yourself.

#bjornborg #TrainToLive
The Gift of Wellbeing. This season, embrace the power of sports to transform your mind, soul and body. Join us in inspiring each other to be more and the best version of ourselves.
We introduce XMAS23 Collection - now live at bjornborg.com.

#bjornborg #TrainToLive
Become the best version of yourself.

#bjornborg #TrainToLive
Sthlm Graphic T-shirt. Available in three colors.

#bjornborg #TrainToLive
Sports Hour with @museo.club friends & family in Copenhagen, Denmark earlier this autumn. Thank you all for joining!

#bjornborg TrainToLive
Tennis court in Lazio, Italy.

#bjornborg #TrainToLive