BJÖRN BORG AB YEAR-END REPORT JANUARY – DECEMBER 2020

OCTOBER 1 – DECEMBER 31, 2020

  • The Group’s net sales decreased 18.4 percent to SEK 160.4 million (196.4). Excluding currency effects, sales decreased 15.0 percent.
  • Net sales for own e-commerce increased 53 percent to SEK 24.9 million (16.2). Net sales for own e-commerce and e-tailers amounted to SEK 56.1 million (51.5), an increase of 9 percent.
  • The gross profit margin was 56.6 percent (50.8).
  • Operating profit amounted to SEK 6.5 million (1.4).
  • Profit after tax amounted to SEK 1.3 million (–2.7).
  • Earnings per share before and after dilution amounted to SEK 0.05 (–0.11).

JANUARY 1 – DECEMBER 31, 2020

  • The Group’s net sales decreased 6.8 percent to SEK 705.2 million (756.9). Excluding currency effects, sales decreased 5.8 percent.
  • Net sales for own e-commerce increased 38 percent to SEK 83.3 million (60.2). Net sales for own e-commerce and e-tailers amounted to SEK 227.8 million (195.0), an increase of 17 percent.
  • The gross profit margin was 52.5 percent (53.7).
  • Operating profit amounted to SEK 33.7 million (51.4).
  • Profit after tax amounted to SEK 18.8 million (38.9).
  • Earnings per share before and after dilution amounted to SEK 0.75 (1.55).
  • The Board of Directors has decided to propose to the Annual General Meeting a distribution of SEK 1.50 (0.00) per share, totaling SEK 37.7 million (0.0).

QUOTE FROM THE CEO

Our own e-commerce continues to perform well and grew by 53 percent to SEK 24.9 million (16.2). Our increased focus on e-tailers has not changed and together with our own e-commerce now accounts for more than one third of our digital sales”, commented CEO Henrik Bunge.

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