BJÖRN BORG AB YEAREND REPORT JANUARY – DECEMBER 2023

OCTOBER 1 – DECEMBER 31, 2023

  • Group’s net sales amounted to SEK 197.6 million (198.4), a decrease of 0.4 percent. Currency neutral, net sales decreased by 3 percent.
  • Net sales for own e-commerce increased by 46 percent to SEK 45.5 million (31.2), sales for own e-commerce and e-tailers amounted to SEK 92.8 million (77.4), an increase of 20 percent.
  • The gross profit margin amounted to 56.8 percent (52.1). Currency-neutral, the gross profit margin amounted to 56.2 percent, an increase of 4.1 percentage points.
  • Operating profit amounted to SEK 20.2 million (7.8), an increase of 160 percent. Currency neutral, the operating profit amounted to SEK 17.6 million, an increase of SEK 126 percent.
  • Profit after tax amounted to SEK 15.0 million (5.3), a increase of 183 percent.
  • Earnings per share before and after dilution amounted to SEK 0.59 (0.21).

JANUARY 1 – DECEMBER 31, 2023

  • Group’s net sales amounted to SEK 872.3 million (835.2), an increase of 4 percent. Currency neutral, net sales increased by 1 percent.
  • Net sales for own e-commerce increased by 36 percent to SEK 154.0 million (113.4), sales for own e-commerce and e-tailers amounted to SEK 358.2 million (307.5), an increase of 16 percent.
  • The gross profit margin amounted to 54.0 percent (50.8). Currency-neutral, the gross profit margin amounted to 54.6 percent, an increase of 3.8 percentage points.
  • Operating profit amounted to SEK 100.6 million (72.9), an increase of 38 percent. Currency-neutral, the operating profit amounted to SEK 95.5 million, an increase of 31 percent.
  • Profit after tax amounted to SEK 76.0 million (50.9), an increase of 49 percent.
  • Earnings per share before and after dilution amounted to 3.02 (2.02).
  • The Board has decided to propose to the annual general meeting a distribution of SEK 3.00 (2.00) per share, equivalent to a total of SEK 75.4 million (50.3). In addition, the Board has decided to propose to the AGM that the AGM should give the authorization for the Board to buy back the company’s own shares.

QUOTE FROM THE CEO

The highlights from the last quarter of the year were, without doubt, the strong development of our own e-commerce which grew by 46 percent, as well as the considerable improvement in our operating profit, which increased by 160 percent”, commented CEO Henrik Bunge.

Tags & categories

Thursday motivation.

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Tennis in LA.

📷 @brokenrackets 

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Sports Hour with @vildeehaa.

#bjornborg #TrainToLive
BTS from Portugal, the team went for five days shooting upcoming Spring/Summer Collection ‘25.

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@toni.hrlb in six SS24 outfits.

#bjornborg #TrainToLive
Barry’s x @bjornborg challenge is LIVE! 🔥 Let’s Train To Live with style and purpose!

MARCH 18 - APRIL 30.
8 or 12 classes in 14 days. 

Complete 8 classes to claim a sleeveless t-shirt from the #barrysxbjornborg collection or aim for 12 classes to unlock an additional 15 % discount on future class pack.

Special-priced Train To Live class pack is now available online at Barrys.com and in-studio.

Let’s embrace the challenge!

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Sunday outfit.

#bjornborg #TrainToLive
Ready to turn heads while you turn up the intensity? Let’s Train To Live with style and purpose — join the Barry’s x Björn Borg challenge. March 18th to April 30th. 
Complete 8 or 12 classes in 14 days to earn exclusive merch + unlock discount (15%) on future class package. Special-priced 8 or 12 Train To Live class pack is available online or in-studio.
Also, you get 20 % off at bjornborg.com.

Let’s embrace the challenge and live life to the fullest! 

#bjornborg #TrainToLiveBarrys #thebestworkoutintheworld
Heritage.

📷 @ibs_almahmoud 

#bjornborg #TrainToLive
Must-haves. Studio oversized set together with Logo Core Thong.

#bjornborg #TrainToLive
We’re not talking game-changers - we’re the legends.

With an underwear legacy that screams market domination, quality underwear is kind of our thing. We’ve been on this journey for over a decade, perfecting materials, fit and comfort like it’s an art form - now we’re proud to introduce new flattering designs to match.

#bjornborg #TrainToLive