Björn Borg and Robyn present RBN

Today, Swedish sports fashion brand Björn Borg releases their exclusive capsule collection RBN with international pop star and fashion icon Robyn. The modern unisex collection presents a mixture of edgy sportswear and street fashion. 


 Björn Borg and Robyn put their heads together to create RBN. The capsule collection is developed by Robyn together with renowned stylist Naomi Itkes and Björn Borg’s design team. The limited collection consists of 23 pieces of clothing in different colourways.

It is modern and non-gender specific; a mix of sportswear, streetwear and fashionable workwear. Inspired by some of Robyn’s favourite garments and some of the pieces in Björn Borg’s archive dating back to the 80’s, it offers full looks with fleece hoodies, tracksuits, polo shirts, underwear and socks.

“RBN reflects my love for street style and how it’s signaled in youth culture, it is inspired by my favourite garments throughout the years. I thought it would be cool to make gear that I can wear both to go out running and clubbing in”, says Robyn.

Mija Nideborn Design Director at Björn Borg, about the collection: “The RBN collection really captures what Björn Borg is all about – a contemporary fusion of sportswear and fashion. It is Robyn’s creative vision mixed with our brand DNA, a flirt with the street fashion of today.”

As part of the RBN launch, Robyn releases her new music video – featuring her song “Send to Robin Immediately”. The global launch is happening at Browns East in London on February 15th and is followed by an after party where Robyn and special guests will DJ – More details.

Collection available at:

For more information, campaign videos & pictures, flat shots, please contact:

Emma Bengtsson
emma.bengtsson@bjornborg.com

+46 730579820
Brand Communications Manager

EMMA BENGTSSON

Brand Communications Manager
BJÖRN BORG AB
Email: emma.bengtsson@bjornborg.com
Mobile: +46 73 057 98 20

Tags & categories

The goal is to become a better version of yourself.

#bjornborg #TrainToLive
A smooth sensation. Our Studio Collection features silky-smooth, colourful and flattering pieces that fit perfectly together.
Get yours at bjornborg.com.

#bjornborg #TrainToLive
A new and exciting material we use in our SS23 Collection is REPREVE® Our Ocean™.
“To produce these fibres, plastics at high risk of entering the ocean are collected in coastal areas in developing countries or areas that lack formal waste or recycling systems. The waste is cleaned, broken down, certified by a third-party organisation, and transformed into premium fibres.”
Read more about the materials we use on bjornborg.com/sustainability.

#bjornborg #TrainToLive
New SS23 Collection now available at bjornborg.com.

#bjornborg #TrainToLive
Heritage.

#bjornborg #TrainToLive
Sports Hour. 
It’s not about being first over the finish line or lifting the heaviest, that’s just bullsh*t. It’s about being bold, having the best ideas and never giving up. 

#bjornborg #TrainToLive
Let’s continue to push sustainable boundaries together. Read more about our sustainability initiatives at bjornborg.com.

#bjornborg #TrainToLive
30 years of perfection. With long-fibre organic cotton, flexible stretch and a perfect fit - the Premium Cotton Stretch.

#bjornborg #TrainToLive
DNA.

#bjornborg #TrainToLive
We don’t live to train. We #TrainToLive.

#bjornborg
At Björn Borg, we believe sustainable products are long-lived and comes with a great fit. To support you becoming the best version of yourself.

#bjornborg #TrainToLive
Heritage.

#bjornborg #TrainToLive
Sports Hour @giulialachdebere.

#bjornborg #TrainToLive