Björn Borg Annual Report 2019

The Björn Borg Annual Report and Sustainability Report for 2019 are now available at the corporate website

https://corporate.bjornborg.com/en/section/investors/annual-reports/

https://corporate.bjornborg.com/en/section/sustainability/sustainability-reports/

The Björn Borg Group

The Björn Borg Group owns and develops the Björn Borg brand. The focus of the business is underwear, sports apparel and bags as well as the licensing of footwear, eyewear and home products (bedding and towels). Björn Borg products are sold in around 20 markets, of which Sweden and the Netherlands are the largest. The Björn Borg Group has operations at every level from branding to consumer sales in its own Björn Borg stores and e-commerce. Operations comprise brand development and services for the network of licensees and distributors as well as product development in the core underwear and sports apparel businesses. The Group is also responsible for distribution of underwear and sports apparel in Sweden, England, Finland, the Netherlands, Belgium and Germany as well as footwear in Sweden, Finland and the Baltic countries. The Björn Borg share has been listed on Nasdaq Stockholm since 2007.

This information is information that Björn Borg AB is obliged to make public pursuant to the Securities Markets Act. The information was submitted for publication on June 9, 2020 at 12:00 (CET).

Jens Nyström
CFO
jens.nystrom@bjornborg.com
+46 (0)8 506 337 00

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We know tennis. Full Racquet Club Collection now live at bjornborg.com.

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At the heart of our heritage.
The Puente Romano Tennis Club in Marbella boasts a rich history and a longstanding association with tennis legends. A pivotal figure in the club’s early years was the legendary tennis icon Björn Borg.
Borg’s ties with the Puente Romano Tennis Club strengthened significantly in 1980 when the club served as the venue for his wedding.
Although Björn Borg’s direct involvement in managing the Puente Romano Tennis Club eventually concluded, his enduring legacy laid the groundwork for the club’s esteemed status in the tennis realm.

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