Björn Borg Annual Report 2020

For further information, please contact

Jens Nyström, CFO
Email: jens.nystrom@bjornborg.com
Phone: +46 85 06 337 00

About Björn Borg

The Group owns the Björn Borg trademark and its core business is underwear, sportswear and bags. It also offers footwear and eyewear through licensees. Björn Borg products are sold in around twenty markets, of which Sweden and the Netherlands are the largest. The Björn Borg Group has operations at every level from branding to consumer sales in its own Björn Borg stores. Total sales of Björn Borg products in 2020 for about SEK 1.5 billion, excluding VAT, at consumer level. Group net sales amounted to SEK around 705 MSEK in 2020, with an average of 192 employees. The Björn Borg share has been listed on Nasdaq Stockholm since 2007.