Björn Borg in collaboration with Swedish esport organization GODSENT

Photo: Weplay! Esports

Swedish sports fashion brand Björn Borg today announces a three year exclusive apparel sponsor partnership with the esport organization GODSENT. The collaboration, which began in autumn 2019, will see GODSENT integrating Björn Borg Apparel into all its official match wear and merchandise clothing and the companies aim to release a new collaborative apparel collection in autumn 2020 that highlight the benefits of physical training alongside gaming. GODSENT is regarded as one of the top esports organizations in the Nordic and seeks to emphasize the physical and mental aspects of gaming to optimize performance in the game as well as in life.

“Since I started my career as an entrepreneur in esports I have worked to incorporate workout regiments in the life of professionals players, since it to me always have been easy to recognize the obvious benefits of being fit when you try to be the best at anything. Therefore, I am extremely proud to be able to bring Björn Borg into our world and collaborate with them to bring higher standards to our organization and to the esports world in general by putting focus on the physical aspect of the professional lifestyle of the esports athlete”, says Ludwig Sandgren, CEO at GODSENT.

I want to put praise and thank Björn Borg for this opportunity and for being so clear-sighted about the potential and future of esports. This is a big milestone for us and a significant deal within apparel and esports working together in a long term deal“, says Henrik Denebrandt, CEO at GODSENT.

”I look very much forward to our collaboration with Godsent. We both share a strong belief that physical training adds far more value than just feeling good. For Godsent, it has added value in becoming the best in the world within esports”, says Henrik Bunge, CEO at Björn Borg

About GODSENT
GODSENT is a Swedish world class esports organization that competes in six of the world’s major esport titles with prominent teams in the CS:GO and Dota 2 international Pro Circuits. GODSENT is signified as an esports organization for being pioneers of sophistication and professionalism and aims to be an inspiration for all, with heavy emphasis on the physical and mental aspects of gaming so as to optimize performance in the game and life.
Read more – Link.

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We know tennis. Full Racquet Club Collection now live at bjornborg.com.

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At the heart of our heritage.
The Puente Romano Tennis Club in Marbella boasts a rich history and a longstanding association with tennis legends. A pivotal figure in the club’s early years was the legendary tennis icon Björn Borg.
Borg’s ties with the Puente Romano Tennis Club strengthened significantly in 1980 when the club served as the venue for his wedding.
Although Björn Borg’s direct involvement in managing the Puente Romano Tennis Club eventually concluded, his enduring legacy laid the groundwork for the club’s esteemed status in the tennis realm.

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