Following up the successful collaboration, Björn Borg and Alice Stenlöf are now continuing their partnership with their first capsule collection.
The influencer and designer Alice Stenlöf join forces with sports fashion brand Björn Borg for a new capsule collection – “The movement capsule”, launching April 2023. The collection offers a variety of sports apparel products with seamless pieces for women and sportswear pieces in a unisex fit.
The collaboration aims to spread Alice and Björn Borg’s joint belief and view on training and movement and every individual’s well-being.
“I’ve used Björn Borg since I was a kid. I´m very proud to be able to create a sports apparel collection together with them. Training, lifestyle and well-being have been the core of this. I strongly believe that movement is like an act of gratitude towards our bodies, so being able to create this together with Björn Borg around our shared values is a dream come true”, says Alice Stenlöf.
The collection is created on Alice’s idea of the perfect sports apparel pieces, with perfect fit and fabric as main drivers.
“My vision with the collection was to create products I personally love to work out in. Everything from sweats in an oversized fit to cropped tops and the perfect seamless tights.”, says Alice Stenlöf.
Alice Stenlöf and Björn Borg have been working together since April 2021 and this is their first capsule collection.
“Alice is a perfect partner for us since we share the same view on training, well-being, and life. It has been a great journey creating this collection together, her eye for detail, fabrics and fit is amazing. We’re all very proud of the capsule and excited to finally launch it and share it with everyone.” – says Andrea Lundin, Head of influencer marketing at Björn Borg.
The collection consists of 9 pieces in 3 different colors, a mix of seamless tights, sports bras, shorts, cropped tops, crewneck, sweatpants and sweat shorts. It will be available online and in stores, from the 25th of April.
Collection video: https://youtu.be/SSp94RJgfEQ
Björn Borg Stores