Björn Borg AB Interim report for the first quarter January – March 2007


January 1 – March 31, 2007

  • Brand sales increased by 75 percent to SEK 513 million (293).
  • The Group’s net sales rose by 60 percent to SEK 118.7 million (74.2).
  • Operating profit rose by 109 percent to SEK 31.4 million (15.1).
  • Profit after tax increased by 108 percent to SEK 22.6 million (10.9).
  • Earnings per share increased by 102 percent to SEK 3.84 (1.89). Calculated after the share split in April 2007, earnings per share amounted to SEK 0.96 (0.47).
  • The gross profit margin amounted to 50.4 percent (48.3).

Important events

  • Two new concept stores were opened: one Group-owned store in Sweden and one franchise store in the Netherlands.
  • On February 21, 2007 the Company completed a new share issue that generated proceeds of approximately SEK 100 million.
  • New operational goals and financial targets have been established by the Board of Directors.
  • The Company completed a 4-for-1 share split on April 27, 2007.
  • Björn Borg AB was listed on May 7, 2007 on the Stockholm Stock Exchange’s Nordic Mid Cap list.
  • The Parent Company changed its name from Worldwide Brand Management AB to Björn Borg AB.

Comments from the President

“The expectations Björn Borg faces are high – from ourselves and from the capital market – and I am proud that we continue to produce such fine results. The quarter shows that we are growing strongly in our more established markets, and we are also beginning to gain a foothold in our newer markets, England and Germany, with a number of new retailers expected by autumn,” says Nils Vinberg, President of Björn Borg.

Upcoming information dates

Interim report January-June 2007 will be released on August 16, 2007

Interim report January-September 2007 will be released on November 15, 2007

Year-end report 2007 will be released on February 13, 2008

Tags & categories

Tennis in LA.

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Sports Hour with @vildeehaa.

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BTS from Portugal, the team went for five days shooting upcoming Spring/Summer Collection ‘25.

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@toni.hrlb in six SS24 outfits.

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Barry’s x @bjornborg challenge is LIVE! 🔥 Let’s Train To Live with style and purpose!

MARCH 18 - APRIL 30.
8 or 12 classes in 14 days. 

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Sunday outfit.

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Ready to turn heads while you turn up the intensity? Let’s Train To Live with style and purpose — join the Barry’s x Björn Borg challenge. March 18th to April 30th. 
Complete 8 or 12 classes in 14 days to earn exclusive merch + unlock discount (15%) on future class package. Special-priced 8 or 12 Train To Live class pack is available online or in-studio.
Also, you get 20 % off at bjornborg.com.

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Heritage.

📷 @ibs_almahmoud 

#bjornborg #TrainToLive
Must-haves. Studio oversized set together with Logo Core Thong.

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We’re not talking game-changers - we’re the legends.

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#bjornborg #TrainToLive