BJÖRN BORG AB INTERIM REPORT JANUARY – JUNE 2010


APRIL 1 – JUNE 30, 2010

  •  The Group’s net sales increased by 3 percent to SEK 100.8 million (97.8). Adjusted for exchange rate effects, sales rose by 6 percent to SEK 104.0 million (97.8).
  • Operating profit amounted to SEK 13.9 million (12.1), an increase of 15 percent.
  • Profit after tax amounted to SEK 10.8 million (8.4), an increase of 28 percent.
  • Earnings per share increased to SEK 0.43 (0.34). Fully diluted earnings per share amounted to SEK 0.42 (0.33).
  • Brand sales (excluding VAT) decreased by 3 percent to SEK 347 million (358).
  • The operations in England will be taken over by the Group.
  • Distribution is launched in Estonia, Latvia and Lithuania as well as Poland.

JANUARY 1 – JUNE 30, 2010

  • The Group’s net sales decreased by 5 percent to SEK 249.1 million (262.5). Adjusted for exchange rate effects, sales rose by 1 percent to SEK 265.7 million (262.5).
  • The gross profit margin increased to 53.0 percent (49.9).
  • Operating profit amounted to SEK 50.0 million (49.7), an increase of 1 percent.
  • Profit after tax amounted to SEK 36.5 million (37.3), a decrease of 2 percent.
  • Earnings per share decreased to SEK 1.45 (1.49). Fully diluted earnings per share amounted to SEK 1.43 (1.49).
  • Brand sales (excluding VAT) decreased by 16 percent to SEK 807 million (960).
    COMMENT FROM THE PRESIDENT
    “A continued focus on our main area, underwear, stood out during the second quarter, which included the successful launch of our Kids collections for boys and girls and several successful product promotions. The trend has improved compared with the first quarter, and we were able to increase our sales and gross margin, while at the same time strengthening earnings. A solution is now in place for our British operations, where we are taking over ourselves to further develop this market. At the same time we are starting cooperations in Estonia, Latvia, Lithuania and Poland,” says Arthur Engel.

Tags & categories

Get ready. Launching at midnight.

#bjornborg #TrainToLive #alicexbjornborg
Two more days 👀

#bjornborg #TrainToLive #alicexbjornborg
Tennis in Portofino, Italy.

📷 @thecrima 

#bjornborg #TrainToLive
Recap from our Train To Live event @barryscopenhagen last Friday. Thank you all for joining us and shout out to @kon.bo for creating the amazing atmosphere in the Red Room. 🔥

#bjornborg #TrainToLive #traintolivebarrys #thebestworkoutintheworld
Thursday motivation.

#bjornborg #TrainToLive
Tennis in LA.

📷 @brokenrackets 

#bjornborg #TrainToLive
Sports Hour with @vildeehaa.

#bjornborg #TrainToLive
BTS from Portugal, the team went for five days shooting upcoming Spring/Summer Collection ‘25.

#bjornborg #TrainToLive #bts
@toni.hrlb in six SS24 outfits.

#bjornborg #TrainToLive
Barry’s x @bjornborg challenge is LIVE! 🔥 Let’s Train To Live with style and purpose!

MARCH 18 - APRIL 30.
8 or 12 classes in 14 days. 

Complete 8 classes to claim a sleeveless t-shirt from the #barrysxbjornborg collection or aim for 12 classes to unlock an additional 15 % discount on future class pack.

Special-priced Train To Live class pack is now available online at Barrys.com and in-studio.

Let’s embrace the challenge!

#bjornborg #TrainToLiveBarrys #thebestworkoutintheworld
Sunday outfit.

#bjornborg #TrainToLive