• The Group’s net sales decreased by 10 percent to SEK 148.4 million (164.7).
  • The gross profit margin increased to 51.6 percent (49.3).
  • Operating profit decreased to SEK 36.0 million (37.6), or by 4 percent.
  • Profit after tax decreased to SEK 25.8 million (28.9), or by 11 percent.
  • Earnings per share decreased to SEK 1.03 (1.15). Fully diluted earnings per share amounted to SEK 1.01 (1.15).
  • Brand sales decreased (excluding VAT) by 24 percent to SEK 461 million (602).
  • In April a letter of intent was signed with a new distributor in France.


“The first quarter of the year shared similarities with the end of 2009, with declining brand sales and consolidated revenue, but at the same time we are seeing positive signs. We have continued to improve in areas that we consider crucial to reaching our goal to be the best in the world in fashion underwear, including an increased number of new products, impactful campaigns and a new distributor in France”, said Arthur Engel.

For further information, please contact:

Arthur Engel, President and CEO, telephone +46 8 506 33 700
Johan Mark, CFO, telephone +46 8 506 33 700

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We know tennis. Full Racquet Club Collection now live at

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At the heart of our heritage.
The Puente Romano Tennis Club in Marbella boasts a rich history and a longstanding association with tennis legends. A pivotal figure in the club’s early years was the legendary tennis icon Björn Borg.
Borg’s ties with the Puente Romano Tennis Club strengthened significantly in 1980 when the club served as the venue for his wedding.
Although Björn Borg’s direct involvement in managing the Puente Romano Tennis Club eventually concluded, his enduring legacy laid the groundwork for the club’s esteemed status in the tennis realm.

Our entire SS24 Racquet Club Collection is shoot here, at Puente Romano Tennis Club. 

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A glimpse into our world. We #TrainToLive. Global Sales Meeting SS25.

Recap from our launch event with @alicestenlof 🫶

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Monday motivation.

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Go The Distance - However Far. Latest Running Club drop available now.

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@_sinisofia_ in our latest additions to HS24 Collection.

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New color alert - Gray Mist.

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Monday motivation @alicestenlof.

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Get ready. Launching at midnight.

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Two more days 👀

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Tennis in Portofino, Italy.

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Recap from our Train To Live event @barryscopenhagen last Friday. Thank you all for joining us and shout out to for creating the amazing atmosphere in the Red Room. 🔥

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