BJÖRN BORG AB INTERIM REPORT JANUARY – SEPTEMBER 2008


Third quarter, July 1 – September 30, 2008
* Brand sales* increased by 7 percent to SEK 704 million (657).
* The Group’s net sales rose by 8 percent to SEK 160.8 million (148.6).
* The gross profit margin was 54.1 percent (54.6).
* Operating profit increased by 1 percent to SEK 49.7 million (49.2).
* Profit after tax increased by 7 percent to SEK 37.6 million (35.2).
* Earnings per share increased by 6 percent to SEK 1.50 (1.42). Fully diluted earnings per share amounted to SEK 1.50 (1.41).

Nine-month period January 1 – September 30, 2008

  • Brand sales* increased by 18 percent to SEK 1,869 million (1,584).
  • The Group’s net sales rose by 11 percent to SEK 395.3 million (355.1).
  • The gross profit margin was 53.7 percent (53.4).
  • Operating profit rose by 3 percent to SEK 102.7 million (99.8).
  • Profit after tax increased by 6 percent to SEK 76.4 million (71.8).
  • Earnings per share increased by 3 percent to SEK 3.05 (2.96). Fully diluted earnings per share amounted to SEK3.04 (2.92).

Comment from the President
“Björn Borg continued to develop positively during the quarter. We look to the future with cautious optimism while monitoring
factors in the marketplace that might affect consumers. At the same time, we are concentrating on the long-term development
and further expansion of the Björn Borg brand and the company,” says the new president, Arthur Engel.

For further information, please contact:
Arthur Engel, President and CEO, telephone +46 8 506 33 700
Johan Mark, CFO, telephone +46 8 506 33 700

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We know tennis. Full Racquet Club Collection now live at bjornborg.com.

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At the heart of our heritage.
The Puente Romano Tennis Club in Marbella boasts a rich history and a longstanding association with tennis legends. A pivotal figure in the club’s early years was the legendary tennis icon Björn Borg.
Borg’s ties with the Puente Romano Tennis Club strengthened significantly in 1980 when the club served as the venue for his wedding.
Although Björn Borg’s direct involvement in managing the Puente Romano Tennis Club eventually concluded, his enduring legacy laid the groundwork for the club’s esteemed status in the tennis realm.

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