BJÖRN BORG AB INTERIM REPORTJANUARY – SEPTEMBER 2013


JULY 1 – SEPTEMBER 30, 2013

  • The Group’s net sales decreased by 4 percent to SEK 159.8 million (166.8). Excluding currency effects, sales decreased by 3 percent.
  • The gross profit margin was 51.7 percent (49.5).
  • Operating profit amounted to SEK 23.6 million (35.2).
  • Profit after tax amounted to SEK 15.5 million (25.1).
  • Earnings per share before and after dilution amounted to SEK 0.74 (1.11).
  • During the quarter the Board of Directors decided to discontinue the operations in China in 2013.
  • The Dutch distributor sought in September to reconstruct its retail operations.
  • At the end of the quarter CEO Arthur Engel announced he is leaving the company. Vice President Henrik Fischer is taking over as Acting CEO from 11 November.

JANUARY 1 – SEPTEMBER 30, 2013

  • The Group’s net sales decreased by 3 percent to SEK 399.0 million (412.8). Excluding currency effects, sales were down 1 percent.
  • The gross profit margin was 50.5 percent (49.7).
  • Operating profit amounted to SEK 33.7 million (54.7).
  • Profit after tax amounted to SEK 24.9 million (35.3).
  • Earnings per share before and after dilution amounted to SEK 1.26 (1.65).

QUOTE FROM THE CEO
“We saw a slight decline in revenue in the third quarter, from lower purchases from the Netherlands. The drop in earnings comes from the deterioration in sales to the Netherlands as well as costs for marketing activities and for the operations in China, which we are now in the process of winding down. Obviously, we are not pleased with this weak performance, but at the same time there are factors that suggest opportunities for greater stability going forward. For example, our retail sales rose by 11 percent during the quarter for comparable units,” said Arthur Engel, who is stepping down from his position as CEO of Björn Borg in connection with this report. Vice President Henrik Fischer is taking over as Acting CEO.

For further information, please contact:
Arthur Engel, President and CEO, telephone +46 8 506 33 700
Henrik Fischer, Acting CEO, telephone +46 8 506 33 700
Magnus Teeling, CFO, telephone +46 8 506 33 700

Björn Borg is required to make public the information in this interim report in accordance with the Securities Market Act. The information was released for publication on November 8, 2013 at 7:30 am (CET).

ABOUT THE BJÖRN BORG GROUP
The Group owns the Björn Borg trademark and its core business is underwear. It also offers sportswear and fragrances as well as footwear, luggage & bags and eyewear through licensees. Björn Borg products are sold in around thirty markets, of which Sweden and the Netherlands are the largest. The Björn Borg Group has operations at every level from branding to consumer sales in its own Björn Borg stores. Total sales of Björn Borg products in 2012 amounted to around SEK 1.6 billion, excluding VAT, at the consumer level. Group net sales amounted to SEK 551 million in 2012, with 139 employees. The Björn Borg share has been listed on NASDAQ OMX Nordic in Stockholm since 2007.

Tags & categories

Heritage.

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When in doubt, here’s some outfit inspo.

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We commit to offer nothing but the best.

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Björn Borg x Barry’s Nordics challenge is here!

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Sports Hour with @karin__lundstrom 🔥

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Start by moving optional way into this day 10.000 steps - walk, run, dance…

Then find a floor space and do 3-5 rounds each side for quality:
kneeling banded straight arm push 10-15 slowkneeling banded scapula w lat pull10-15 slowkneeling banded rotator pull 8-10 r/l slowplank banded lateral arm walkout 10-15 slowside hold banded arm felt pull 8-10 r/l slow
rest repeat x”

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Sports Hour @vildeehaa. 

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We’re thrilled to announce that Björn Borg and Barry’s will be partnering up during this year. With our shared values as a strong foundation, we feel that this is a perfect match.

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Expect a lot of exciting things to come!

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A few tips for a more sustainable Monday.

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Sports Hour with @karin__lundstrom 🤝👇

“Easy access on weekends with short at home flows, but still full connection burn. Like. Target ABS with clever add ons so it is at the same time full body stability - gymnastic strength we all benefit from. Do it with a band to make it really burn (challenging).

Start by moving optional way into this day 10.000 steps - walk, run, dance…

Then find a floor space and do 3-5 rounds for quality:
- 10 Leg raise and drop with arms straight side press to the band.
- 20 alt leg raise and drop with arms straight side press to the band.
- 10 banded alt straight connection knee to elbow.
- 10 alt crossing connection knee to elbow.
- 10 foot assisted banded lateral hip raises R/L.
- 10 banded star fish R/L.

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